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Google Ads: Create ad group

ads_create_ad_group

Create an ad group inside a campaign. Group keywords tightly by theme so the ads can match what was searched.

Input Schema

NameRequiredDescriptionDefault
nameYes
confirmNoLeave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change.
campaign_idYes
customer_idYes
cpc_bid_majorNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changed
    • addedInput schema / properties / confirm / default
      Added value: +false
    • addedInput schema / properties / confirm / description
      Added value: +"Leave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change."
  2. First observed

TDQS

C2.7/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare the mutation profile (readOnlyHint=false, destructiveHint=false, idempotentHint=false, openWorldHint=true), so the safety picture is covered structurally. The description adds nothing behavioral – notably it omits the preview/confirm two-step flow (the confirm param's default-false dry-run), which is the most important behavior for this tool. It also says nothing about auth or side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with the core action, no padding. The second sentence is relevant thematic advice rather than filler, though it is generic enough that it could be tightened.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 5-parameter mutation tool with 20% schema coverage and no output schema, the description leaves too much unexplained – especially the required identifiers and the confirm-dry-run mechanism. An agent could invoke it but lacks the context to use it safely or correctly without reading the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 20% (just the confirm param). The description mentions campaign context but never names or explains customer_id, campaign_id, name, or cpc_bid_major, and does not tie the confirm preview behavior into prose. It fails to compensate for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a clear verb+resource: 'Create an ad group inside a campaign.' An agent can distinguish it from sibling write tools like ads_create_campaign and ads_create_ad, though the description never explicitly contrasts them. The scope (ad group nested in a campaign) is conveyed.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this vs alternatives (ads_create_campaign, ads_add_keywords) or on prerequisites like an existing campaign_id. The second sentence is bidding/keyword-grouping advice, not usage selection guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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