SEO GSC Wizard MCP

Merchant Center pricing insights

get_gmc_pricing_insights

Read-only

Price competitiveness and sale-price suggestions from the Google Merchant Center account linked to a GSC Wizard site, joined per product: your price against the market benchmark for the same product (priceGapFraction, positive = you are more expensive), and Google's suggested sale price with the predicted change in impressions, clicks and conversions if you adopt it. Sort by "opportunity" (largest predicted clicks gain first, the default) or "gap" (largest absolute price gap first). Both views are dateless snapshots of the current catalog. All predicted*ChangeFraction and *Fraction fields are 0-1 FRACTIONS as Google reports them (0.12 = +12%), not the 0-100 percentage ctr uses elsewhere in this server. Benchmarks need valid GTINs and suggestions need conversion reporting, so an empty result usually means "not eligible", not "no data"; reportUnavailable (with no rows) means Google refuses the pricing report for the Merchant Center account outright, and the other reports are unaffected. Returns a notConfigured result (not an error) when Merchant Center is not connected or no Merchant Center account is linked to the site in the GSC Wizard app.

Input Schema

TableJSON Schema

Name	Required	Description	Default
`sort`	No	"opportunity" (largest predictedClicksChangeFraction first, the default) or "gap" (largest absolute priceGapFraction first). Products without the sort key go last.	opportunity
`limit`	No	Products to return after sorting (default 100, max 1000).
`siteUrl`	Yes	The property URL as returned by list_sites (e.g. "sc-domain:example.com").
`countryCode`	No	Optional. Restrict price benchmarks to one country (ISO 3166-1 alpha-2, e.g. "US"). Omit for every benchmark country; a product benchmarked in several countries then keeps its first benchmark and reports benchmarkCountryCode. Sale-price suggestions are never country-filtered.

Output Schema

TableJSON Schema

Name	Required	Description	Default
`hint`	No
`rows`	No
`sort`	No
`range`	No
`reason`	No
`account`	No
`hasMore`	No
`siteUrl`	No
`summary`	No
`cachedAt`	No
`rowCount`	No
`truncated`	No
`unitsNote`	No
`dataSource`	No
`countryCode`	No
`gmcAccountId`	No
`snapshotDate`	No
`notConfigured`	No
`truncationNote`	No
`eligibilityNote`	No
`truncationReason`	No
`reportUnavailable`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed1 schema field changedOct 10, 2026

addedOutput schema / properties / reportUnavailable

Added value: +{
+  "anyOf": [
+    {
+      "additionalProperties": false,
+      "properties": {
+        "message": {
+          "$ref": "#/properties/siteUrl"
+        },
+        "reason": {
+          "$ref": "#/properties/siteUrl"
+        }
+      },
+      "type": "object"
+    },
+    {
+      "type": "null"
+    }
+  ]
+}

Changed3 schema fields changedOct 10, 2026

addedOutput schema / properties / cachedAt

Added value: +{
+  "$ref": "#/properties/siteUrl"
+}

changedOutput schema / properties / summary / anyOf

Previous value: -[
-  {
-    "additionalProperties": false,
-    "properties": {
-      "aboveBenchmark": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "atBenchmark": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "belowBenchmark": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "competitivenessRows": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "effectivenessCounts": {},
-      "insightsRows": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "products": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "withBenchmark": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      },
-      "withSuggestion": {
-        "$ref": "#/properties/range/anyOf/0/properties/days"
-      }
-    },
-    "type": "object"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "additionalProperties": false,
+    "properties": {
+      "aboveBenchmark": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "atBenchmark": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "belowBenchmark": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "competitivenessRows": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "currencyMismatch": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "effectivenessCounts": {},
+      "insightsRows": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "products": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "withBenchmark": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      },
+      "withSuggestion": {
+        "$ref": "#/properties/range/anyOf/0/properties/days"
+      }
+    },
+    "type": "object"
+  },
+  {
+    "type": "null"
+  }
+]

addedOutput schema / properties / truncationReason

Added value: +{
+  "$ref": "#/properties/siteUrl"
+}

First observedOct 7, 2026

TDQS

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