Brand vs non-brand queries
report_brand_splitSplits Search Console queries into branded (contain any of your brand terms) and non-branded, with clicks, impressions and click share for each, plus the top queries in both groups. Pass your brand name and common spellings in brand_terms; leave it out to use the brand terms saved for the site in the dashboard.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"site": "<site>"
},
"name": "report_brand_split"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| top | No | ||
| site | Yes | Search Console property or domain (matched automatically). | |
| range | No | Preset period ending yesterday (your local calendar day). Default last_28_days. Ignored when start_date/end_date are given. | |
| end_date | No | YYYY-MM-DD (use together with start_date) | |
| start_date | No | YYYY-MM-DD (use together with end_date) | |
| brand_terms | No | Brand names and misspellings, e.g. ["acme", "acme store"]. Case, spaces and dashes are ignored. |