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List keywords

list_keywords
Read-only

List keywords across visible campaigns. Pass ad_group_id or campaign_id to scope the result server-side (recommended — otherwise the whole Space is returned and can overflow the response budget). Scoped to the active Space — see set_active_space to switch, or pass space_id to override for this one call.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMax items to return. Default 50, max 200.
cursorNoOpaque pagination cursor returned by the previous page in meta.nextCursor.
space_idNoOverride the active Space for this one call. Defaults to the active Space set via set_active_space (or GROWOMAT_SPACE_ID on the server). Pass to read/write a different Space without changing the session binding.
ad_group_idNoOnly return keywords in this ad group (server-side scope).
campaign_idNoOnly return keywords in this campaign (server-side scope).

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the readOnlyHint annotation, the description discloses important behaviors: the tool is scoped to the active Space by default, can return the whole Space if unscoped with a risk of overflowing the response budget, and supports per-call Space override via space_id. This adds meaningful context not derivable from annotations alone.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences, front-loaded with the core purpose, and every clause contributes meaning (scoping recommendation, space behavior, override option). No redundant or filler content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a list tool with no output schema, it explains scoping, Space behavior, and potential overflow. It does not explicitly state the return structure (e.g., list of keyword objects with cursor), but this is somewhat covered by cursor schema referencing meta.nextCursor. Overall adequate for the complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already provides 100% parameter descriptions, so the baseline is 3. The description adds value by explaining the 'server-side' scoping mechanism and the practical consequence of not using ad_group_id/campaign_id (overflow risk), which goes beyond the schema's individual field descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool 'List keywords across visible campaigns' with a specific verb and resource. It distinguishes itself from sibling tools like get_keyword or list_ads by naming the resource and mentioning scoping by ad_group_id/campaign_id.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear usage context: recommends passing ad_group_id or campaign_id to scope results server-side and warns that omitting them may overflow the response budget. It also explains how to switch Space via set_active_space or override per call with space_id, but it does not explicitly contrast with alternatives like get_keyword.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation4/5

Most tools follow a clear resource+action pattern (get_ad, update_ad, delete_ad), so entity-level tools are easy to distinguish. The main ambiguity is among reporting/status tools like get_conversion_status, get_conversion_health, get_conversion_report, and account_summary vs. get_performance_stats, which could tempt misselection without reading descriptions.

Naming Consistency5/5

Naming is highly consistent: nearly every resource has create_/get_/update_/delete_/list_ variants, with predictable special verbs like set_, trigger_, preview_, and upload_. Minor exceptions like account_summary or get_angle_readout still follow the same readable verb-driven style.

Tool Count1/5

83 tools is an extreme surface for an MCP server, even one covering ad management. Most entities have full CRUD plus many custom readouts and report variants, which creates context bloat and makes tool selection unnecessarily expensive for the agent.

Completeness4/5

The platform covers the full campaign lifecycle: campaigns, ad groups, ads, keywords, assets, business/creative planes, conversion actions, sync, budget, and targeting are all represented. Minor gaps exist—conversion sources have create/list but no get/update/delete, and there is no explicit way to update or remove a conversion source—but these can be worked around.

Resources