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Create campaign

create_campaign

Create a new campaign. Returns the full updated/created object. Scoped to the active Space — see set_active_space to switch, or pass space_id to override for this one call.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyYesRequest body matching the CampaignCreate schema. Fields below; see the OpenAPI spec for nested object shapes.
space_idNoOverride the active Space for this one call. Defaults to the active Space set via set_active_space (or GROWOMAT_SPACE_ID on the server). Pass to read/write a different Space without changing the session binding.

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate this is not read-only and not destructive, so the base is safe. The description adds that it returns the full object and respects active Space/space_id override, which is useful behavioral context. However, it does not disclose potential side effects (e.g., costs, status implications) or error behavior, but overall it is adequate.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences deliver purpose, return value, and scoping guidance with zero waste. The structure is front-loaded and immediately informative.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema and high complexity, the description covers the key invocation context: creation, return, Space scoping, and override. It doesn't detail output shape, but that is implicitly the created/updated object. The rich input schema handles nested field documentation, making the description sufficiently complete for selection and usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, with rich descriptions for all properties including nested objects, enums, and special constraints. The description adds no extra parameter semantics beyond what the schema already states (e.g., space_id override is also in schema). Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a new campaign' with a specific verb and resource, and adds value by noting the returned object and Space scoping. It distinguishes itself from sibling tools like create_ad_group or update_campaign by explicitly naming the operation and key context.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context on Space scoping and references set_active_space and space_id override, guiding the agent on how to control which Space is affected. It does not explicitly state when not to use this tool or name alternative creation tools, but the scoping guidance is actionable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation4/5

Most tools follow a clear resource+action pattern (get_ad, update_ad, delete_ad), so entity-level tools are easy to distinguish. The main ambiguity is among reporting/status tools like get_conversion_status, get_conversion_health, get_conversion_report, and account_summary vs. get_performance_stats, which could tempt misselection without reading descriptions.

Naming Consistency5/5

Naming is highly consistent: nearly every resource has create_/get_/update_/delete_/list_ variants, with predictable special verbs like set_, trigger_, preview_, and upload_. Minor exceptions like account_summary or get_angle_readout still follow the same readable verb-driven style.

Tool Count1/5

83 tools is an extreme surface for an MCP server, even one covering ad management. Most entities have full CRUD plus many custom readouts and report variants, which creates context bloat and makes tool selection unnecessarily expensive for the agent.

Completeness4/5

The platform covers the full campaign lifecycle: campaigns, ad groups, ads, keywords, assets, business/creative planes, conversion actions, sync, budget, and targeting are all represented. Minor gaps exist—conversion sources have create/list but no get/update/delete, and there is no explicit way to update or remove a conversion source—but these can be worked around.

Resources