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Create ad group

create_ad_group

Create a new ad group under a campaign. Returns the full updated/created object. Scoped to the active Space — see set_active_space to switch, or pass space_id to override for this one call.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyYesRequest body matching the AdGroupCreate schema. Fields below; see the OpenAPI spec for nested object shapes.
space_idNoOverride the active Space for this one call. Defaults to the active Space set via set_active_space (or GROWOMAT_SPACE_ID on the server). Pass to read/write a different Space without changing the session binding.

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate this is a write operation (readOnlyHint=false) and not destructive (destructiveHint=false). The description adds behavior beyond annotations by stating it returns the full object and that it's scoped to the active Space, with a per-call override option.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences that are front-loaded with the core purpose and followed by scoping guidance. Every word earns its place; no filler or repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a create tool with nested objects and no output schema, the description covers the key aspects: the operation, the return value, and the space-scoping behavior. It relies on the rich schema for parameter details, which is appropriate given 100% schema coverage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, with descriptions for body (including required fields and nested object references) and space_id. The tool description adds no parameter-specific detail beyond what the schema already documents, so baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description starts with 'Create a new ad group under a campaign' — a specific verb, resource, and scope. It clearly distinguishes from update/delete/list siblings and other create_* tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context on when to use it: it requires a campaign and is scoped to the active Space. It also gives alternative usage instructions (set_active_space or pass space_id), though it doesn't explicitly state when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation4/5

Most tools follow a clear resource+action pattern (get_ad, update_ad, delete_ad), so entity-level tools are easy to distinguish. The main ambiguity is among reporting/status tools like get_conversion_status, get_conversion_health, get_conversion_report, and account_summary vs. get_performance_stats, which could tempt misselection without reading descriptions.

Naming Consistency5/5

Naming is highly consistent: nearly every resource has create_/get_/update_/delete_/list_ variants, with predictable special verbs like set_, trigger_, preview_, and upload_. Minor exceptions like account_summary or get_angle_readout still follow the same readable verb-driven style.

Tool Count1/5

83 tools is an extreme surface for an MCP server, even one covering ad management. Most entities have full CRUD plus many custom readouts and report variants, which creates context bloat and makes tool selection unnecessarily expensive for the agent.

Completeness4/5

The platform covers the full campaign lifecycle: campaigns, ad groups, ads, keywords, assets, business/creative planes, conversion actions, sync, budget, and targeting are all represented. Minor gaps exist—conversion sources have create/list but no get/update/delete, and there is no explicit way to update or remove a conversion source—but these can be worked around.

Resources