Snapchat wasted spend
snapchat_wasted_spendUse this when the user asks which Snapchat ads are wasting money. Returns ads that spent with zero results, ads whose cost per result is far above their ad squad's average, and ads with a very low swipe rate. Results follow each ad squad's goal (purchases, add to cart, sign-ups, swipes and so on). Read-only: it only suggests which ads to pause. Default period: last 14 days, active campaigns.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| folder | No | Client folder name. | |
| account | No | Snapchat ad account name or ID. Optional when only one is enabled. | |
| campaign | No | Limit to one campaign (name or ID). | |
| end_date | No | YYYY-MM-DD. | |
| language | No | Language of the card: the language the user is writing in. | |
| date_range | No | Preset period. Default LAST_14_DAYS. | |
| start_date | No | YYYY-MM-DD (with end_date). |