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Create a Snapchat campaign

snapchat_create_campaign

Create a Snapchat campaign (PAUSED) with an objective. Optionally a campaign daily budget / lifetime spend cap. Then add ad squads with snapchat_create_adsquad and ads with snapchat_create_ad, or use snapchat_duplicate to copy an existing campaign. Offer dry_run=true first.

Input Schema

NameRequiredDescriptionDefault
nameYes
folderNoClient folder name.
accountNoSnapchat ad account name or ID. Optional when only one is enabled.
dry_runNo
end_timeNo
languageNoLanguage of the card: the language the user is writing in.
objectiveYes
start_timeNoISO 8601. Default: now.
daily_budgetNoOptional campaign daily cap in account currency.
lifetime_spend_capNo

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare non-read-only, non-destructive, open-world behavior. The description adds genuinely new traits: campaigns are created in PAUSED state (so nothing serves until explicitly activated) and a dry_run preview mode is available. It does not mention account/permission requirements or what the dry run returns, which keeps it short of a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences, front-loaded with the create action and the PAUSED default, then the optional budget, then the sequencing advice. Every clause carries information an agent needs; no filler or restatement of the title.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 10-parameter mutation tool with no output schema, the description covers the critical unknowns: default paused status, optional budget fields, dry-run preview, and the downstream tool chain. Remaining gaps (return payload of a dry run, account/currency resolution) are minor rather than blocking.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 50%, with name, dry_run, end_time, objective, and lifetime_spend_cap undocumented in the schema. The description recovers meaning for objective, the two budget fields, and dry_run's preview intent, but says nothing about name constraints, end_time, start_time, language, folder, or account selection. That is useful but partial compensation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Create a Snapchat campaign') and immediately adds the key qualifier that it is created PAUSED with an objective. It also names the follow-on siblings (snapchat_create_adsquad, snapchat_create_ad, snapchat_duplicate), so an agent can place it in the workflow without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives clear routing guidance: use this to create, then snapchat_create_adsquad and snapchat_create_ad for children, or snapchat_duplicate to copy an existing campaign, plus the instruction to offer dry_run=true first. It does not contrast with snapchat_launch_campaign, which is the nearest ambiguous alternative, so the when-not case is left implicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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