Meta wasted spend
meta_wasted_spendFind money spent without results: ad sets and ads with spend and zero results, very high cost per result vs the account average, high frequency (audience fatigue) and low CTR. Read-only; suggests what to pause or fix.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| detail | No | summary (default): headline numbers and the top 5 rows — right for a specific question or a quick look. full: every row and section — only when the user asks for a full report, a complete list or all the details. | |
| folder | No | Client folder name. | |
| account | No | Meta ad account name or ID (act_123 or 123). Optional when only one account is enabled. | |
| end_date | No | YYYY-MM-DD. | |
| language | No | Language of the card: the language the user is writing in (ar for any Arabic dialect). | |
| date_range | No | Default LAST_30_DAYS. | |
| start_date | No | YYYY-MM-DD (with end_date). |