Skip to main content
Glama

Meta Pixel & Conversions API audit

meta_tracking_audit
Read-only

Check tracking: pixels/datasets on the account, last fired time, events received in the last 7 days (browser vs server/Conversions API), and campaigns optimising for events that aren't being received. Use for 'why no purchases/leads' questions.

Input Schema

NameRequiredDescriptionDefault
detailNosummary (default): headline numbers and the top 5 rows — right for a specific question or a quick look. full: every row and section — only when the user asks for a full report, a complete list or all the details.
folderNoClient folder name.
accountNoMeta ad account name or ID (act_123 or 123). Optional when only one account is enabled.
languageNoLanguage of the card: the language the user is writing in (ar for any Arabic dialect).

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The annotations already establish that this is a read-only, non-destructive, open-world operation. Beyond that, the description usefully discloses the audit dimensions and the 7-day event window, though it does not describe output shape or limitations such as missing permissions or unavailable pixel data.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The definition is two tight sentences with no waste. The audit contents are front-loaded, followed by a practical use case, making it easy to scan and route.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only audit tool with no output schema, the description does a good job naming the sections and checks the agent should expect. It could go further by clarifying the return format or edge-case behavior, but it is largely complete for the tool's complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all four parameters are already documented, including detail, folder, account, and language. The description adds no parameter-specific meaning beyond what the schema provides, so the baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb, 'Check tracking,' and enumerates the exact Meta resources and signals audited: pixels/datasets, last fired time, browser vs server event receipt, and campaigns optimizing for missing events. The scope is clearly Meta-specific, so an agent can distinguish it from Google Ads, TikTok, and GA4 tracking-audit siblings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives a clear usage trigger: questions like 'why no purchases/leads.' That is helpful context, but it does not explicitly say when not to use it or name alternative sibling tools such as ga4_tracking_check or gtm_audit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.

Resources