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Change a keyword or ad group CPC bid

google_ads_set_keyword_bid
Destructive

Set the max CPC bid of a keyword (with ad_group_id) or of an ad group. Lowering runs immediately; raising needs the user's confirmation in chat.

Input Schema

NameRequiredDescriptionDefault
reasonNoShort justification.
accountNoGoogle Ads customer ID or account name.
confirmNoSet true only after the user explicitly confirmed this change in the chat.
cpc_bidYes
keyword_idNoOmit to change the ad group default bid.
ad_group_idYes

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

A3.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already flag destructiveHint=true and openWorldHint=true, so the safety bar is partly covered. The description still adds genuinely new behavior: bid decreases execute immediately while increases require explicit chat confirmation, which tells the agent to gate calls. It does not say what happens if a raise is attempted without confirm (hard failure vs. prompt) or what the response contains.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences with the mutation scope first and the confirmation constraint second. Nothing is wasted, though the parenthetical scoping detail could be folded more cleanly into the first clause.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a destructive, 6-parameter mutation with no output schema, the description covers the main risk (confirmation on raises) but leaves open key operational questions: whether an unconfirmed raise errors out, whether the bid is in account currency or micros, and what the tool returns. Adequate but not complete for a write tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 67%, and the schema itself already documents keyword_id ("omit to change the ad group default bid"), reason, account, and confirm. The description reinforces the confirm semantics by tying it to the raise case, which is real added value, but it says nothing about cpc_bid units/currency or the account parameter beyond what the schema states. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource ("Set the max CPC bid of a keyword ... or of an ad group") and even clarifies the scoping rule that identifying a keyword requires an ad_group_id. That separates it from budget/device-bid siblings implicitly, though it never names google_ads_update_ad_group or google_ads_set_device_bids as the alternative for other bid types.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The asymmetric rule ("Lowering runs immediately; raising needs the user's confirmation in chat") is useful operational guidance about how to invoke it. However, it gives no guidance on when to choose this over sibling mutation tools such as google_ads_update_ad_group or google_ads_set_device_bids, and no prerequisites (account scope, permissions) are stated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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