Skip to main content
Glama

Performance Max audience signals

google_ads_pmax_audience_signal
Destructive

Add an audience signal (segments from google_ads_find_audiences: affinity/in-market IDs and/or your audience lists) to a Performance Max asset group, or remove a signal by its resource name (see google_ads_campaign_targeting / assets). Signals guide Google; they don't restrict reach. Runs directly.

Input Schema

NameRequiredDescriptionDefault
nameNo
actionYes
accountNoGoogle Ads customer ID or account name.
dry_runNoValidate with Google without making changes.
user_list_idsNo
asset_group_idYes
user_interest_idsNo
signal_resource_nameNo

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already flag destructiveHint=true and openWorldHint, so safety is covered structurally. The description adds non-obvious semantics that annotations cannot express: signals 'guide Google' and do not restrict reach, and it 'runs directly' (executes immediately rather than staging a change). It stops short of saying what removing a signal destroys or whether it is reversible.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with the action and scope, and the parenthetical references are compact. The dense stacking of references ('see google_ads_campaign_targeting / assets') is slightly noisy but each clause carries information an agent needs.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For an 8-parameter destructive mutation with no output schema, the description covers the essentials: which action to pick, where IDs come from, how removal is keyed, and that reach is not restricted. Remaining gaps are permission requirements and the effect/reversibility of removal, which matter given destructiveHint=true.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 25%, so the description has to compensate, and it does for the key parameters: it maps 'affinity/in-market IDs' to user_interest_ids and 'your audience lists' to user_list_ids, and explains signal_resource_name as the removal key. asset_group_id and the add/remove action are left to the schema, but those are largely self-evident from names and enum.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource pair twice: add an audience signal (affinity/in-market IDs and/or customer lists) to a Performance Max asset group, or remove one by resource name. Scope is explicit ('Performance Max asset group'), which separates it from generic audience tools like google_ads_add_audiences, and the data source (google_ads_find_audiences) is named.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Tells the agent where the inputs come from (google_ads_find_audiences for affinity/in-market IDs and audience lists) and how removal differs (by signal_resource_name), plus pointers to campaign_targeting/assets. It does not explicitly say when NOT to use it or name the alternative audience tool for non-PMax campaigns, so routing is implied rather than spelled out.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.

Resources