Organic vs paid search
google_ads_organic_vs_paidCompare Search Console queries with Google Ads search terms for the same period: terms you pay for while already ranking top 3 organically (possible savings), paid terms with no organic presence (SEO gaps), and organic winners you don't advertise on.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| site | No | Site (domain or URL) as listed by gsc_sites. Required when several sites are enabled. | |
| limit | No | ||
| detail | No | summary (default): headline numbers and the top 5 rows — right for a specific question or a quick look. full: every row and section — only when the user asks for a full report, a complete list or all the details. | |
| folder | No | Client folder name. | |
| account | No | Google Ads customer ID (e.g. 123-456-7890) or part of the account name. Optional when only one account is available. | |
| end_date | No | YYYY-MM-DD | |
| language | No | Language of the card (ar for Arabic, en for English). | |
| date_range | No | ||
| start_date | No | YYYY-MM-DD |