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Google Ads conversion actions

google_ads_conversions
Read-only

Conversion actions (name, category, status, primary/secondary, counting, source) with conversions recorded for each in the period.

Input Schema

NameRequiredDescriptionDefault
folderNoClient folder name. Use instead of account to cover every Google Ads account in that client's folder.
accountNoGoogle Ads customer ID (e.g. 123-456-7890) or part of the account name. Optional when only one account is available.
end_dateNoCustom end date YYYY-MM-DD.
date_rangeNoPreset period. Default LAST_7_DAYS.
start_dateNoCustom start date YYYY-MM-DD (use with end_date instead of date_range).

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

B3.3/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, and openWorldHint=true, so the safety profile is covered structurally. The description adds useful content-level detail about what each row contains (name, category, status, primary/secondary, counting, source plus recorded conversions). It says nothing about scope behavior (folder vs account aggregation), volume, or return shape, which for a read tool with 100% schema coverage is an acceptable but not rich contribution.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single compact sentence that front-loads the returned fields and closes with the metric-bearing clause. It is efficient with no filler, though the fragmentary phrasing without a leading verb slightly reduces scannability.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only reporting tool with no required parameters and a fully described schema, most of the burden is already met. However, with an output schema absent, the description is the only place an agent learns the return shape, and it does not clarify the relationship between folder and account or how rows are aggregated across accounts in a folder.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the five parameters (folder, account, date_range, start_date, end_date) are already fully documented in the schema. The phrase 'in the period' reinforces that the date parameters govern the conversion counts, adding a small amount of meaning beyond the schema, but folder-versus-account scoping semantics are not addressed in the description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names the resource (conversion actions) and lists the fields returned plus the conversion counts per action in the period, which is specific enough to know what data comes back. It is written as a sentence fragment with no verb (no 'list'/'get'), and it never distinguishes itself from close siblings such as google_ads_conversion_performance, google_ads_create_conversion_action, or google_ads_update_conversion_action.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit when-to-use or when-not-to-use guidance, and no alternative is named. An agent must infer from 'with conversions recorded for each in the period' that this is the config-plus-counts view, and must guess whether it should call google_ads_conversion_performance instead.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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