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list_ad_campaigns

List campaigns in a Meta ad account: status, objective, budgets (major currency units), and schedule. Use when the user asks what ads/campaigns are running on Facebook or Instagram. Omit ad_account_id when the connection has exactly one ad account.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
companyIdYesFreedomOS company id to act within (you must be a member). Required for company-scoped tools.
ad_account_idNoAd account id from list_ad_accounts (act_<digits> or bare digits). Optional when the connection has exactly one ad account.
effective_statusNoOptional filter, e.g. ["ACTIVE"], ["PAUSED"], ["ACTIVE","PAUSED"]. Omit for all campaigns.

TDQS

A3.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must fully cover behavioral traits. It does not mention prerequisites (e.g., authentication, ad account permissions), response edge cases (empty list), or rate limits. The description focuses only on output fields without behavioral context.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences with no filler. Front-loaded with purpose and key details. Every phrase earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, so description should clarify return format. It lists fields but omits data types, ordering, pagination, or limits. Adequate for a basic list tool but incomplete for rich agent decision-making.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the description adds value by explaining when to omit ad_account_id and how to use effective_status filter. This goes beyond the schema's field descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'List campaigns in a Meta ad account' and specifies returned fields (status, objective, budgets, schedule). It effectively distinguishes from sibling tools like list_ad_accounts (lists accounts) and get_ads_performance (performance data).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says 'Use when the user asks what ads/campaigns are running on Facebook or Instagram' and provides guidance to omit ad_account_id when exactly one account exists. However, it does not contrast with alternative tools like get_ads_performance for performance needs.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation4/5

The tool set is heavily disambiguated by detailed routing descriptions, domain prefixes, and lifecycle verbs, so most tools have a clear intended purpose. However, at 297 tools there are still close pairs and overlapping decision surfaces (e.g., approval workflows, 'what should I work on' readers, multiple finance/ads readers) that require careful description reading to avoid misselection.

Naming Consistency4/5

Naming is predominantly consistent snake_case verb_noun with strong domain prefixes like shopify_, x_, posthog_, and list_/create_/update_ patterns. Minor inconsistencies exist, such as several collection-returning tools using get_ (get_team_members, get_icps, get_okrs) instead of list_, and some generate_ vs create_ vs draft_ verbs, but the pattern is still predictable overall.

Tool Count1/5

297 tools is an extreme outlier and far beyond a usable MCP tool surface. Even a large suite has no justification for this count in one server; the agent would struggle to select among hundreds of similarly descriptive tools, and the natural 3-15 tool range is exceeded by nearly 20x.

Completeness4/5

The individual domains represented — OKRs, CRM/leads, Shopify, content pipelines, ads, PostHog, team hiring, knowledge, finance, and session management — are covered remarkably well with full lifecycle patterns. Minor gaps exist, such as no full deal CRUD, no delete for several Google/Shopify artifacts, and some analytical surfaces being read-heavy, but most workflows can be completed without dead ends.

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