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Get Campaign Performance

get_campaigns
Read-only

Get UTM campaigns (utm_campaign values) ranked by visitors descending for a date range. Only visits tagged with utm_campaign appear, so untagged traffic is absent; use get_referrers or get_channels for the full source picture. Use get_breakdown with dimension utm_source, utm_medium, utm_term, utm_content, or all_params for the other tracking parameters. Rows carry value, visitors, revenue, and percentage with pagination.total; limit defaults to 100 (max 1000). Dates default to the last 30 days; all filter_* arguments apply. Requires websiteId or domain with a workspace token.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
endAtNoISO 8601 end of the reporting window (e.g. "2026-01-31"). Defaults to now.
limitNoMax rows to return (1-1000, default 100).
domainNoWebsite domain from list_websites (e.g. "example.com"). Alternative to websiteId with a workspace token.
offsetNoRows to skip for pagination (default 0). Compare offset + limit against pagination.total in the response.
startAtNoISO 8601 start of the reporting window, date or datetime (e.g. "2026-01-01" or "2026-01-01T00:00:00Z"). Defaults to 30 days ago.
timezoneNoIANA timezone used to bound and bucket the window (e.g. "America/New_York"). Defaults to the website timezone from get_metadata.
filter_osNoFilter by operating system name as returned by get_operating_systems (e.g. "iOS")
websiteIdNoWebsite ID from list_websites. Required with a workspace token unless domain is given; ignored with a website key.
filter_refNoFilter by ref URL parameter
filter_viaNoFilter by via URL parameter
filter_cityNoFilter by city name as returned by get_cities
filter_goalNoFilter to visitors who completed this goal name (as returned by get_goals)
filter_pageNoFilter by page path as returned by get_pages (e.g. "/pricing")
workspaceIdNoWorkspace to act in: an id from list_workspaces. Omit to use the default workspace. Use the same workspaceId for every call about the same workspace, since ids from one workspace do not exist in another
filter_deviceNoFilter by device type as returned by get_devices: "Desktop", "Mobile" or "Tablet". Matching is case-sensitive.
filter_regionNoFilter by region name as returned by get_regions (e.g. "California")
filter_sourceNoFilter by source URL parameter
filter_browserNoFilter by browser name as returned by get_browsers (e.g. "Chrome")
filter_channelNoFilter by marketing channel as returned by get_channels (e.g. "Organic Search")
filter_countryNoFilter by country name as returned by get_countries (e.g. "United States"). Every filter_* value accepts the same operators: "v" is, "!v" is not, "~v" contains, "!~v" does not contain, "a|b" any of. Filters combine with AND.
filter_hostnameNoFilter by hostname as returned by get_hostnames (e.g. "app.example.com")
filter_referrerNoFilter by referrer as returned by get_referrers: a source name such as "Google" for recognized sites, otherwise the domain
filter_utm_termNoFilter by UTM term
filter_entry_pageNoFilter by entry/landing page
filter_utm_mediumNoFilter by UTM medium
filter_utm_sourceNoFilter by UTM source
filter_utm_contentNoFilter by UTM content
filter_utm_campaignNoFilter by UTM campaign

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultNoObject with status, data (utm_campaign rows with value, visitors, revenue, percentage, ordered by visitors descending), and pagination {limit, offset, total}.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changed
    • removedInput schema / $schema
      Removed value: -"http://json-schema.org/draft-07/schema#"
    • removedOutput schema / $schema
      Removed value: -"http://json-schema.org/draft-07/schema#"
  2. Changed3 schema fields changed
    • changedInput schema / properties / filter_device / description
      Previous value: -"Filter by device type: desktop, mobile, tablet"New value: +"Filter by device type as returned by get_devices: \"Desktop\", \"Mobile\" or \"Tablet\". Matching is case-sensitive."
    • changedInput schema / properties / filter_referrer / description
      Previous value: -"Filter by referrer domain as returned by get_referrers (e.g. \"google.com\")"New value: +"Filter by referrer as returned by get_referrers: a source name such as \"Google\" for recognized sites, otherwise the domain"
    • changedInput schema / properties / filter_region / description
      Previous value: -"Filter by region code as returned by get_regions (e.g. US-CA)"New value: +"Filter by region name as returned by get_regions (e.g. \"California\")"
  3. Changed1 schema field changed
    • addedInput schema / properties / workspaceId
      Added value: +{
      +  "description": "Workspace to act in: an id from list_workspaces. Omit to use the default workspace. Use the same workspaceId for every call about the same workspace, since ids from one workspace do not exist in another",
      +  "type": "string"
      +}
  4. Changed18 schema fields changed
    • changedInput schema / properties / domain / description
      Previous value: -"Website domain to query. Required when using a workspace token unless websiteId is provided."New value: +"Website domain from list_websites (e.g. \"example.com\"). Alternative to websiteId with a workspace token."
    • changedInput schema / properties / endAt / description
      Previous value: -"ISO 8601 end date (e.g. \"2026-01-31\")"New value: +"ISO 8601 end of the reporting window (e.g. \"2026-01-31\"). Defaults to now."
    • changedInput schema / properties / filter_browser / description
      Previous value: -"Filter by browser name"New value: +"Filter by browser name as returned by get_browsers (e.g. \"Chrome\")"
    • changedInput schema / properties / filter_channel / description
      Previous value: -"Filter by marketing channel"New value: +"Filter by marketing channel as returned by get_channels (e.g. \"Organic Search\")"
    • changedInput schema / properties / filter_city / description
      Previous value: -"Filter by city"New value: +"Filter by city name as returned by get_cities"
    • changedInput schema / properties / filter_country / description
      Previous value: -"Filter by country"New value: +"Filter by country name as returned by get_countries (e.g. \"United States\"). Every filter_* value accepts the same operators: \"v\" is, \"!v\" is not, \"~v\" contains, \"!~v\" does not contain, \"a|b\" any of. Filters combine with AND."
    • changedInput schema / properties / filter_goal / description
      Previous value: -"Filter by goal name"New value: +"Filter to visitors who completed this goal name (as returned by get_goals)"
    • changedInput schema / properties / filter_hostname / description
      Previous value: -"Filter by hostname"New value: +"Filter by hostname as returned by get_hostnames (e.g. \"app.example.com\")"
    • changedInput schema / properties / filter_os / description
      Previous value: -"Filter by operating system"New value: +"Filter by operating system name as returned by get_operating_systems (e.g. \"iOS\")"
    • changedInput schema / properties / filter_page / description
      Previous value: -"Filter by page path"New value: +"Filter by page path as returned by get_pages (e.g. \"/pricing\")"
    • changedInput schema / properties / filter_referrer / description
      Previous value: -"Filter by referrer domain"New value: +"Filter by referrer domain as returned by get_referrers (e.g. \"google.com\")"
    • changedInput schema / properties / filter_region / description
      Previous value: -"Filter by region"New value: +"Filter by region code as returned by get_regions (e.g. US-CA)"
    • changedInput schema / properties / limit / description
      Previous value: -"Max results (1-1000, default: 100)"New value: +"Max rows to return (1-1000, default 100)."
    • changedInput schema / properties / offset / description
      Previous value: -"Pagination offset (default: 0)"New value: +"Rows to skip for pagination (default 0). Compare offset + limit against pagination.total in the response."
    • changedInput schema / properties / startAt / description
      Previous value: -"ISO 8601 start date (e.g. \"2026-01-01\")"New value: +"ISO 8601 start of the reporting window, date or datetime (e.g. \"2026-01-01\" or \"2026-01-01T00:00:00Z\"). Defaults to 30 days ago."
    • changedInput schema / properties / timezone / description
      Previous value: -"IANA timezone (e.g. \"America/New_York\"). Falls back to site default."New value: +"IANA timezone used to bound and bucket the window (e.g. \"America/New_York\"). Defaults to the website timezone from get_metadata."
    • changedInput schema / properties / websiteId / description
      Previous value: -"Website ID to query. Required when using a workspace token unless domain is provided."New value: +"Website ID from list_websites. Required with a workspace token unless domain is given; ignored with a website key."
    • changedOutput schema / properties / result / description
      Previous value: -"UTM campaigns with visitor counts."New value: +"Object with status, data (utm_campaign rows with value, visitors, revenue, percentage, ordered by visitors descending), and pagination {limit, offset, total}."
  5. First observed

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover the safety profile (readOnly, non-destructive, closed-world). The description adds real behavioral context beyond that: the data-scope caveat that only visits tagged with utm_campaign appear and untagged traffic is silently absent, the auth requirement (websiteId or domain plus a workspace token), and pagination.total semantics. It stops short of describing rate limits or exact sort tie-breaking, so 4 rather than 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Dense and front-loaded: scoping/ranking first, then alternatives, then return shape and defaults, then auth. Almost every clause earns its place, though the row-shape and limit-default sentences partly duplicate the schema and output schema.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 28-parameter read tool with an output schema, the description covers the essentials an agent needs: scope limitations, sibling routing, defaults, pagination, and auth requirements. Return-value detail is redundant given the output schema but nothing required for a correct call is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all 28 parameters including defaults, filter operators, and value sources. The description largely restates what is already structured (limit default 100/max 1000, dates default to last 30 days, all filter_* apply), adding little semantic meaning beyond the schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource (get UTM campaigns / utm_campaign values), specifies ranking (visitors descending) and scope (date range), and explicitly differentiates itself from get_referrers, get_channels, and get_breakdown by naming what those return instead. An agent can immediately tell this apart from its siblings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives explicit when-to-use (UTM campaign values ranked by visitors), when-not (only tagged traffic appears; untagged traffic is absent), and names concrete alternatives (get_referrers, get_channels for full source picture; get_breakdown with utm_source/utm_medium/utm_term/utm_content/all_params for other tracking parameters). Nothing is left to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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