Competitor report (for founders)
rivalsCompetitor report: a website next to up to 3 competitors (headline, button, prices, free plan, proof, FAQ, integrations, comparison pages), how each rival sells itself, and 6-14 concrete changes with example copy and copy-paste fix prompts for AI builders. Use when a founder asks how their site compares with competitors, what rivals do better, or what to change on their landing or pricing page. Reads each site's public home and pricing pages. Returns summary, yourPitch, rivals[] {domain, pitch, audience, pricing, strengths[], copyThis}, table[] {label, values[] (your site first, then each competitor)}, sites[] (raw facts per site), actions[] {title, why, where, impact, effort, example, prompt} where prompt is a copy-paste instruction for Claude Code, Cursor, Lovable, Replit, Bolt or v0, and platforms {name: opening line for that tool}. Not charged when a site can't be read or the AI part fails. Price: $0.50 per call from Exepal credit; not charged if the call fails.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"domain": "<domain>",
"competitors": "<competitors>"
},
"name": "rivals"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| domain | Yes | Your website, e.g. myapp.com | |
| competitors | Yes | 1-3 competitor websites, e.g. ["rival.com", "other.io"] |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| ai | No | False when only the table and gap fixes are included | |
| kind | No | rivals | |
| sites | No | Your site first, then each competitor | |
| table | No | ||
| domain | No | ||
| rivals | No | ||
| actions | No | ||
| summary | No | ||
| platforms | No | AI builder name -> opening line to put before an action's prompt | |
| yourPitch | No | What your home page promises now | |
| competitors | No | ||
| generatedAt | No | ISO 8601 |