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Copilot: launch a draft campaign

copilot_launch

Creates a DRAFT campaign from a sequence. With a LinkedIn Sales Navigator search it also starts finding + verifying leads for it; without one the draft holds the emails and leads can be added from Lead Finder or a CSV upload. Nothing sends — the campaign stays a draft until you review and launch it. Returns the new campaign id, plus a lead-finding job id when lead finding started.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
icpNoOptional ICP object as returned by copilot_plan, stored with the campaign for reference only
nameYesCampaign name
sequenceYesThe email sequence: the first step is the initial email, the rest are follow-ups
salesNavDataNoOptional base64 LinkedIn session payload from the browser extension; required for lead-finding to actually run
salesNavSearchUrlNoOptional LinkedIn Sales Navigator people-search URL to source leads from. Leave it out to create the draft with its emails only. Required when salesNavData is given.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed3 schema fields changed
    • changedInput schema / properties / salesNavSearchUrl / description
      Previous value: -"A LinkedIn Sales Navigator people-search URL to source leads from"New value: +"Optional LinkedIn Sales Navigator people-search URL to source leads from. Leave it out to create the draft with its emails only. Required when salesNavData is given."
    • removedInput schema / properties / salesNavSearchUrl / minLength
      Removed value: -1
    • changedInput schema / required
      Previous value: -[
      -  "name",
      -  "salesNavSearchUrl",
      -  "sequence"
      -]New value: +[
      +  "name",
      +  "sequence"
      +]
  2. First observed

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover the safety profile (destructiveHint=false, idempotentHint=false, openWorldHint=true), so the bar is lower. The description adds real behavior beyond that: nothing is sent, the campaign remains a draft until reviewed, and it returns a campaign id plus a lead-finding job id when finding starts.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four tightly packed sentences, front-loaded with the core action and constraint ('Nothing sends'). Every sentence adds information: mode branches, the safety guarantee, and return values.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, yet the description documents the return shape (campaign id, optional lead-finding job id). Combined with 100% schema coverage of the nested sequence object and the annotation safety profile, an agent has what it needs to call this correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description goes further by explaining the conditional relationship between the LinkedIn search and lead-finding: salesNavSearchUrl's presence/absence changes behavior, and lead finding only runs when the session payload is supplied.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb+resource ('Creates a DRAFT campaign from a sequence') and immediately scopes what it does not do ('Nothing sends — the campaign stays a draft'). This disambiguates it from the sibling launch_campaign, which presumably does send, despite the 'copilot_launch' name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It clearly explains the two operating modes: with a Sales Navigator search it starts lead finding; without one the draft holds only emails, and leads come from Lead Finder or CSV. It does not explicitly say when to prefer this over sibling create_campaign or when to call copilot_plan first, so it stops short of full when/when-not guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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