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Create a campaign

create_campaign

Creates a campaign from a brief: the product, the goal and the creators you want. Free. Campaigns group the creators you contact; pass the campaign id to search_creators to rank results for the brief.

Input Schema

NameRequiredDescriptionDefault
nameNoCampaign name (default: the first line of the brief)
briefYesProduct, goal and the creators you want
statusNoWorkflow status (default draft)

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false, destructiveHint=false and openWorldHint=false, so the mutation profile is covered. The description adds decision-relevant context beyond that — the operation is free and it produces a grouping object whose id is reused downstream — but says nothing about duplicate handling, permissions or whether edits are reversible.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three short sentences, front-loaded with the action, then cost, then the follow-on workflow. Nothing is redundant with the title or schema, and the fragment 'Free.' earns its place as a one-word decision fact.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a three-parameter mutation with no output schema, the description covers purpose, inputs, cost and the consumer of the result (the campaign id for search_creators). The main gap is failure/duplicate behavior, which an agent would want to know before calling a create tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so parameters (name defaulting to the brief's first line, brief, status default draft) are already fully documented in the schema. The description adds only framing about what a brief contains and what the returned campaign id is for, which is at the baseline level.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description gives a specific verb and resource ('Creates a campaign from a brief') and decomposes the overloaded 'brief' parameter into product, goal and creators. It also positions the tool relative to search_creators, though it never contrasts with the sibling list_campaigns or get_campaign_status.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

'Free' plus 'Campaigns group the creators you contact; pass the campaign id to search_creators to rank results for the brief' tells the agent exactly when this tool is the right first step in a workflow. No explicit exclusions or when-not guidance are given, which keeps it short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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