Find persuasion techniques
find_persuasion_techniquesSearch the Persuasion Taxonomy, 766 named persuasion techniques documented from real advertising and organized by the nine reader questions they answer. Describe what you want the copy to do, like build trust without testimonials, create urgency without fake scarcity, handle a price objection, make an opening less generic, prove a claim or reframe a problem. It finds the techniques that do it. Each one comes with its name and ID, a one-line definition, a real example, how common it is in a category if you name one, and a link. So reach for it when a draft relies on the obvious move and you want a less expected one, or when someone asks for tactics, angles, hooks or ideas.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | ||
| query | Yes | What you want the copy to do, in plain words, like "prove it works without testimonials". | |
| format | No | The kind of copy it is: ad, landing_page, sales_letter for long-form sales copy, email, email_subject, social_post, video_script or headline. | |
| category | No | The industry, if you want to compare against what brands in that category usually do. There is enough data for apparel, automotive, b2b_saas, beauty_skincare, business_coaching, consumer_tech, dtc_food_bev, dtc_health, fitness_health, home_goods, info_product, investing, marketing_education, otc_pharma, personal_care, personal_development, supplements, weight_loss. Any other category still works, just without the comparison. | |
| question | No | Set this to see only the techniques that answer one reader question. |