Explain why marketing is not converting
explain_why_not_convertingRead-onlyIdempotent
Work out why an ad, a landing page, an email or a whole funnel isn't converting. Start from what you can see. Maybe people don't click (a low CTR), or they click and bounce, or they read and don't buy. Maybe they abandon the checkout or the form, the leads never buy, customers buy once and leave, or emails don't get opened or get opened and nobody clicks. Whatever the symptom, you get back the reader questions most likely going unanswered, what to check in the copy first, and the problems copy can't fix that you should rule out, along with techniques to try and the test that would confirm the diagnosis. So use it whenever someone says their marketing "isn't working", "isn't converting" or "isn't selling", or asks why results dropped.
Input Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| format | No | The kind of copy it is: ad, landing_page, sales_letter for long-form sales copy, email, email_subject, social_post, video_script or headline. | |
| details | No | Anything you know: the numbers, what changed recently, the offer and the audience. | |
| symptom | Yes | What you can see happening. Use low_click_through when people see it and don't click, high_bounce when they click and leave fast, reads_but_no_action when they read and don't convert, starts_but_abandons when they abandon the checkout or form, leads_dont_buy when signups never buy, buys_once_no_return for refunds, churn and no repeat orders, low_open_rate when emails don't get opened, and opens_no_clicks when they get opened but not clicked. | |
| category | No | The industry, if you want to compare against what brands in that category usually do. There is enough data for apparel, automotive, b2b_saas, beauty_skincare, business_coaching, consumer_tech, dtc_food_bev, dtc_health, fitness_health, home_goods, info_product, investing, marketing_education, otc_pharma, personal_care, personal_development, supplements, weight_loss. Any other category still works, just without the comparison. | |
| persuasion_mode | No | How hard the copy is allowed to push. Balanced is the default, persuasive and sustainable over time. Equity protects long-term trust, so it rules out fear, hype and hard-sell moves. Aggressive is for short-term direct response and allows fear, threat and hard scarcity. In every mode, the claims stay true. | balanced |