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Brand Colour Collision Check

brand_collision
Read-only

Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
marketNoMarket context e.g. 'UK luxury food retail'
regionNoRegion code e.g. 'GB', 'UAE', 'JP'
brand_hexYesBrand hero colour hex e.g. '#D4A829'
brand_nameNoBrand name e.g. 'Fortnum and Mason'
competitor_hexesNoList of competitor hex colours
competitor_namesNoCompetitor names matching hex order
competitor_provenanceNoWhere each competitor colour came from, positionally aligned to competitor_hexes. Only a verified value moves the distinctiveness score; an estimated or unverified one is kept as a QUALITATIVE comparison instead. Never invent a hex to fill a gap -- omit the competitor's colours and name them qualitatively. Omit this array entirely and the numbers are computed as before, with every competitor labelled 'unverified'.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With readOnlyHint=true, the safety profile is already covered by annotations. The description goes beyond this by disclosing the computational approach (CIEDE2000 distance) and the full output set including verdict and recommendation. It does not mention rate limits or failure modes, but those are not essential for a read-only analytic tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact and well-structured: it opens with the core question, follows with a terse input/output summary, and closes with the intended use case and value. Every sentence earns its place, with no repetition or filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description gives enough high-level context for an agent to understand when and why to call the tool, and the schema plus output schema cover the remaining details. The only minor gap is that the 'Input:' list could imply all listed fields are required, when the schema only requires brand_hex, and the provenance parameter's subtle behavior is left entirely to the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents every parameter clearly, including complex semantics like competitor_provenance. The description only lists parameter names ('brand hex, brand name, competitor hexes and names, market, region') without adding format details or constraints, so it adds little beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: assessing whether a brand can own a colour against competitors in a market, and lists concrete outputs such as an ownership verdict and distinctiveness score. This distinguishes it from generic colour tools by emphasising ownership/collision, but it does not explicitly name or contrast sibling tools, so it falls short of full differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit situational guidance: 'Use before committing to a brand colour in a competitive market' and says it replaces manual colour distance checks and competitor palette analysis. It does not state when not to use it or name alternative tools, so it lacks the full when/when-not/alternatives coverage.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation2/5

Several tool clusters perform near-identical functions: extract_image_colours, image_palette and palette_extract all extract dominant colours from images; colour_passport, colour_dna, colour_metrics and colour_cultural_risk all profile a single hex; and at least six compound 'complete package' tools (agent_brief, archive_report_brief, brand_report, design_session, image_brief, session_brief) overlap heavily in scope. The descriptions try to differentiate -- some even point to tool_guide for routing -- but the volume and similarity of clusters makes misselection likely.

Naming Consistency4/5

The vast majority of tools follow a clear domain_prefix_suffix pattern (colour_, palette_, archive_, brand_, accessibility_, project_) and within families naming is very disciplined (brand_guideline_specify/select/pdf/claims/status, project_get/list/versions/delete). However, a handful of outliers invert the order (extract_image_colours, ingest_image, render_colour_result, query_hex) and some descriptions reference tools that don't exist as endpoints (palette_from_concept, match_paint_system, get_colour_metrics).

Tool Count1/5

88 tools is far beyond any reasonable single-server surface, even for a platform spanning archives, branding, interiors and accessibility. The sheer number forces agents into a massive decision space, and many tools exist purely as convenience wrappers that replace chains of 3-6 other tools, suggesting aggressive consolidation was needed.

Completeness4/5

The surface covers an unusually broad domain -- archive search, colour science, palettes, branding, interiors, accessibility, image extraction, projects, and PDF/Word/Excel exports -- with very few dead ends for end-user workflows. Minor gaps: several compound-tool descriptions reference tools that no longer exist, and valid archive names are only discoverable via error messages rather than a dedicated listing endpoint.

Resources