social_360
Social 360 | the caller's OWN deterministic social performance report over their connected Facebook Page, Instagram, TikTok and YouTube data, computed server-side (the exact numbers the user sees in the app | nothing re-derived, nothing estimated). Call it when a user asks "how are my social accounts doing", "is my account growing", "which post worked best", "which format should I post more of", "when should I post", "what caused the follower jump", "how do I compare to my competitors". Sections: score (a 0-100 index per platform plus a reach-weighted blended total from engagement rate on reach, follower growth rate and posting consistency, with a trend | an index against the account's OWN history, never an industry benchmark; a component the platform cannot report is DROPPED and the weights renormalized, never counted as zero), explorer (EVERY connected channel as its own daily series for every KPI the platform officially reports | followers, new followers, posts, engagements, likes, comments, shares, views, reach | plus a per-KPI support matrix naming WHY a platform cannot answer a KPI, so a missing number is never read as a zero), posts (cross-platform top posts sortable by engagement/reach/views/likes/comments/shares/saves, the per-format benchmark inside the own account with low-sample flags, posting frequency vs engagement per week, and per-post effectiveness against the median post of the same format on the same channel), geo (the country breakdowns the platforms OFFICIALLY publish: Instagram audience demographics and the YouTube geography report; Facebook and TikTok publish none and say so), spikes (statistically unusual follower or reach days with the posts published in that window listed as CANDIDATES | hedged by design, never a claimed cause), peers (You vs the public accounts the user tracks under Settings > Competitors, via the shared daily benchmark store on Instagram Business Discovery and the YouTube Data API: follower gap, growth race, posting frequency, public post engagement; a YouTube peer carries follower/view/video counts only, with the reason), findings (the deterministic works / needs-attention list: format leaders and decays, channel momentum, reach declines at stable posting, unanswered spikes | each with a hedged reading and an evidence line citing the numbers), financials (paid performance from the connected ads accounts | Meta Ads, Google Ads, TikTok Ads: spend, impressions, clicks, CPC and CPM per account and per campaign with the currency on every figure, revenue and ROAS ONLY where the ad platform itself reports a money value, plus an honest paid vs organic side-by-side that never sums the two), health (what each platform counts as reach, connector freshness, days and posts in the window, and the caveats that explain an empty section). Reads EVERY connected channel per platform (a user with four Instagram accounts gets four), and a platform figure is the fold of its channels. Works with ONE connected channel; every unconnected platform carries an honest not-connected state instead of zeros. Deeper than audience_360 (which answers "who comes from where" and keeps a high-level social reach section): this one judges social performance and names the post behind it. Requires the caller's own autario account (API key or OAuth) with at least one social connector | see get_app_context("social-360").
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Analysis window in days (7-90, default 28). Each platform anchors it at the newest day of ITS OWN connector table, because connectors refresh on different rhythms. | |
| sort | No | How the cross-platform top-post list is ranked (posts section). Default engagement. | |
| format | No | Output wire format for this MCP call. Default 'toon' (Token-Oriented Notation, fewest tokens, best for tabular rows). 'compact' = minified JSON. 'json' = pretty JSON for readability. The REST API always returns JSON regardless. | |
| sections | No | Which report sections to return. Default ["score","health"]. Request only what the question needs (token efficiency); call again for more. |