audience_360

Audience 360 | the caller's OWN audience report over their connected Google Search Console + GA4 + social (Facebook Page, Instagram, TikTok) connector data, computed deterministically server-side (the exact numbers the user sees in the app | nothing re-derived, nothing estimated). Use this FIRST for any interpretation question about a user's traffic/audience ("why is my AI traffic falling", "which queries are rising", "which pages do AI assistants cite", "how is my funnel doing") | it is far more token-efficient and more faithful than rebuilding KPIs from raw connector tables. Pick only the sections you need: overview (funnel stages + audience segments), channels (weekly channel mix + AI-share shift + brand-vs-generic clicks), queries (top brand/generic queries + 28d risers/fallers + high-impression-low-click opportunities), content (per-page sessions x engagement joined with search demand + AI-cited pages), audience (countries, devices, new-vs-returning, totals), conversions (GA4 key events), social (connected Facebook Page / Instagram / TikTok reach, follower trends, top posts, post-format engagement + IG follower demographics), health (report-vs-API cross-checks). Lists are capped and weekly series bounded; every truncation is marked with an omitted count. Filter with range/channel/countries to sharpen the question. Requires the caller's own autario account (API key or OAuth) with the Audience 360 app connected | see get_app_context("audience-360") for the data map behind it.

Name	Required	Description
`to`	No	Custom window end (YYYY-MM-DD), only with range=custom.
`from`	No	Custom window start (YYYY-MM-DD), only with range=custom.
`brand`	No	The brand (connector grouping) id to report on, as a uuid. Omitted means the brand selected in the autario app (the account's stored brand choice), so you see what the user sees on screen; with no brand selected, all of the account's brands. A non-uuid value is read as `brand_term` instead, so a caller written before 2026-09-22 keeps working.
`range`	No	Time window preset. Relative presets anchor at the newest data day. Default 90d. Use "custom" together with from/to.
`format`	No	Output wire format for this MCP call. Default 'toon' (Token-Oriented Notation, fewest tokens, best for tabular rows). 'compact' = minified JSON. 'json' = pretty JSON for readability. The REST API always returns JSON regardless.
`channel`	No	Optional single-channel filter (sections that cannot honor it say so in notes).
`sections`	No	Which report sections to return. Default ["overview","channels"]. Request only what the question needs (token efficiency); call again for more.
`countries`	No	Optional comma-separated ISO country codes filter, e.g. "DEU,USA".
`instances`	No	Optional comma-separated connector instance ids, to narrow the report to some of the connections inside the selected brand (for example one of two Search Console properties). Omitted means all of them. An id that is not yours, or not in that brand, answers an error rather than a quietly shorter report. The ids are the instance ids get_app_context returns for this app.
`brand_term`	No	Optional brand TERM override for the brand-vs-generic query split (default: derived from the GSC property). Renamed from `brand` on 2026-09-22, when that word became the connector grouping everywhere; a non-uuid `brand` is still read as this.

Name

Required

Description

Default

to

Custom window end (YYYY-MM-DD), only with range=custom.

from

Custom window start (YYYY-MM-DD), only with range=custom.

brand

The brand (connector grouping) id to report on, as a uuid. Omitted means the brand selected in the autario app (the account's stored brand choice), so you see what the user sees on screen; with no brand selected, all of the account's brands. A non-uuid value is read as `brand_term` instead, so a caller written before 2026-09-22 keeps working.

range

Time window preset. Relative presets anchor at the newest data day. Default 90d. Use "custom" together with from/to.

format

Output wire format for this MCP call. Default 'toon' (Token-Oriented Notation, fewest tokens, best for tabular rows). 'compact' = minified JSON. 'json' = pretty JSON for readability. The REST API always returns JSON regardless.

channel

Optional single-channel filter (sections that cannot honor it say so in notes).

sections

Which report sections to return. Default ["overview","channels"]. Request only what the question needs (token efficiency); call again for more.

countries

Optional comma-separated ISO country codes filter, e.g. "DEU,USA".

instances

Optional comma-separated connector instance ids, to narrow the report to some of the connections inside the selected brand (for example one of two Search Console properties). Omitted means all of them. An id that is not yours, or not in that brand, answers an error rather than a quietly shorter report. The ids are the instance ids get_app_context returns for this app.

brand_term

Optional brand TERM override for the brand-vs-generic query split (default: derived from the GSC property). Renamed from `brand` on 2026-09-22, when that word became the connector grouping everywhere; a non-uuid `brand` is still read as this.

Previous value: -"The brand (connector grouping) id to report on, as a uuid. A non-uuid value is read as `brand_term` instead, so a caller written before 2026-09-22 keeps working."New value: +"The brand (connector grouping) id to report on, as a uuid. Omitted means the brand selected in the autario app (the account's stored brand choice), so you see what the user sees on screen; with no brand selected, all of the account's brands. A non-uuid value is read as `brand_term` instead, so a caller written before 2026-09-22 keeps working."

Previous value: -"Optional brand term override for the brand-vs-generic query split (default: derived from the GSC property)."New value: +"The brand (connector grouping) id to report on, as a uuid. A non-uuid value is read as `brand_term` instead, so a caller written before 2026-09-22 keeps working."

Added value: +{ + "description": "Optional brand TERM override for the brand-vs-generic query split (default: derived from the GSC property). Renamed from `brand` on 2026-09-22, when that word became the connector grouping everywhere; a non-uuid `brand` is still read as this.", + "type": "string" +}

Added value: +{ + "description": "Optional comma-separated connector instance ids, to narrow the report to some of the connections inside the selected brand (for example one of two Search Console properties). Omitted means all of them. An id that is not yours, or not in that brand, answers an error rather than a quietly shorter report. The ids are the instance ids get_app_context returns for this app.", + "type": "string" +}

Previous value: -[ - "overview", - "channels", - "queries", - "content", - "audience", - "conversions", - "health" -]New value: +[ + "overview", + "channels", + "queries", + "content", + "audience", + "conversions", + "social", + "health" +]

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