PPC: Search terms
ppc_search_termsQuery search term performance data. Returns terms sorted by spend with metrics: cost, sales, ACoS, clicks, impressions, purchases, CVR. Supports filtering by search term text, campaign name, and metric thresholds. FULL dataset is reachable: when the response has truncated=true, call again with offset=next_offset until it is false — never treat one page as complete.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sku | No | Scope by seller SKU (mapped to ASINs for SB coverage; matches SP/SD ad rows directly). | |
| asin | No | Scope to terms from campaigns/ad groups advertising this ASIN. | |
| skus | No | Scope by multiple seller SKUs. | |
| asins | No | Scope to terms from campaigns/ad groups advertising ANY of these ASINs. | |
| limit | No | Terms per page. Default: 25, max: 1000. | |
| offset | No | Pagination offset — use next_offset from the previous response to page through ALL terms. | |
| acos_max | No | Maximum ACoS as decimal. | |
| acos_min | No | Minimum ACoS as decimal (e.g. 0.50 for 50%). | |
| end_date | No | ||
| spend_min | No | Minimum spend in dollars. | |
| clicks_min | No | Minimum clicks. | |
| min_clicks | No | Click floor applied at aggregation. Default 0 = FULL report parity including the 0-2 click long tail; raise for leaner responses. | |
| parent_sku | No | Scope to the full family by parent SKU. | |
| profile_id | No | Which advertising profile (see account_profiles). Optional when the token has exactly one. | |
| start_date | No | ||
| campaign_id | No | Filter to terms from ONE campaign (exact id; covers SP and SB campaigns). | |
| parent_asin | No | Scope to the FULL parent family: resolves every child ASIN and returns terms from all campaigns/ad groups advertising any of them — the way to pull a parent product's complete search-term report. | |
| period_days | No | ||
| search_term_contains | No | Filter terms containing this substring. | |
| campaign_name_contains | No | Filter to terms from campaigns matching this name. |