PPC: Sponsored Prompts
ppc_promptsSponsored Prompts: the conversational ads Amazon shows inside Alexa for Shopping (formerly Rufus) and on search and detail pages, with the prompt text Amazon wrote, per prompt x ad x ad group over the window (SP and SB). Impressions, clicks, CTR, CPC, cost, 7d/14d purchases and sales, CVR, ACoS; sorted by spend. Only prompts that took a click are in the reports, and Amazon-written prompts are the only kind (advertisers cannot author prompt text; verified 2026-10-09). include_live=true adds whatever the Ads API adExtensions endpoint returns for the profile (ad-group opt-out records; it does not list the generated prompts). No API control exists: the generated prompts carry no API-addressable id (verified live 2026-10-09), so pausing is console-only (campaign > ad group > Ads > Prompts); prompts cannot be edited, negated or given feedback. US profiles only.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| q | No | substring of the prompt text | |
| asin | No | SP only: advertised ASIN | |
| limit | No | rows per page (default 200, max 500) | |
| offset | No | ||
| date_to | No | ISO date; default today | |
| program | No | ||
| date_from | No | ISO date; default 30d ago | |
| profile_id | No | Which advertising profile (see account_profiles). Optional when the token has exactly one. | |
| ad_group_id | No | ||
| campaign_id | No | ||
| period_days | No | lookback when no dates (default 30) | |
| include_live | No |