PPC: Negation candidates
ppc_negation_candidatesFind non-converting search terms with significant spend — candidates for negative keyword addition. Returns terms with high clicks/spend but zero orders. Covers SP + SB search terms (rows carry a program label — pass campaign_type=SB to stage_negatives for SB rows).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sku | No | Scope by seller SKU (mapped to ASINs; matches SP/SD ad rows directly). | |
| asin | No | Scope to campaigns/ad groups advertising this ASIN. | |
| skus | No | Scope by multiple seller SKUs. | |
| asins | No | Scope to ANY of these ASINs. | |
| limit | No | ||
| offset | No | Page via next_offset to reach ALL rows. | |
| end_date | No | ||
| min_spend | No | Minimum spend in dollars. Default: 5. | |
| min_clicks | No | Minimum clicks. Default: 10. | |
| parent_sku | No | Scope to the full family by parent SKU. | |
| profile_id | No | Which advertising profile (see account_profiles). Optional when the token has exactly one. | |
| start_date | No | ||
| parent_asin | No | Scope to the FULL parent family (all child ASINs resolved automatically). | |
| period_days | No |