PPC: Conversion funnel
ppc_conversion_funnelGet conversion funnel data: Impressions → Clicks → Orders with rates between each stage. Useful for health check analysis.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sku | No | Scope by seller SKU (mapped to ASINs; matches SP/SD ad rows directly). | |
| asin | No | Scope to campaigns/ad groups advertising this ASIN. | |
| skus | No | Scope by multiple seller SKUs. | |
| asins | No | Scope to ANY of these ASINs. | |
| ad_type | No | ||
| end_date | No | ||
| parent_sku | No | Scope to the full family by parent SKU. | |
| profile_id | No | Which advertising profile (see account_profiles). Optional when the token has exactly one. | |
| start_date | No | ||
| parent_asin | No | Scope to the FULL parent family (all child ASINs resolved automatically). | |
| period_days | No |