PPC: Bid recommendations (SP + SB)
ppc_bid_recommendationsAmazon's suggested bid + range per keyword for a SPECIFIC campaign (routed by campaign type). SB: [range_start, range_end], range_start = effective CPC floor. SP: theme-based recommendations for manual keywords AND auto targeting groups (auto_targets: close_match/loose_match/substitutes/complements; needs ad_group_id when the campaign has several ad groups). Check this BEFORE choosing bids. NOT valid for BRAND_IMPRESSION_SHARE/vCPM campaigns — the response carries a warning there (Amazon has no vCPM bid-rec API; use the KEYWORD_INVALID_BID [minBid, maxBid] round-trip instead).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| keywords | No | ||
| ad_format | No | ||
| profile_id | No | Which advertising profile (see account_profiles). Optional when the token has exactly one. | |
| ad_group_id | No | SP only — required when the campaign has >1 ad group | |
| campaign_id | Yes | ||
| auto_targets | No | SP auto targeting groups |