3-Ps Mix Index
adw.adw_205Returns a 0-100 marketing-mix optimization score by consumer segment (composite of sales volume, price elasticity, and promotion frequency from NielsenIQ/IRI scanner and panel data, daily, history to 1962) with score, trend, confidence, and top_drivers. Call when the user asks about product-price-promotion mix, segment targeting, promo effectiveness, or sales lift, or when timing trade-promotion budgets or price changes. Updates: daily.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Optional: return a daily HISTORY series of the last N days (up to 5 years of real archived data) instead of the current snapshot. History requires Gold tier; without it, the current snapshot is returned. |