Brand Sentiment->Volume Gap
adw.adw_028Returns a 0-100 monthly brand sentiment-to-sales-volume gap score (UMich consumer sentiment MoM vs FRED retail sales MoM, percentile-ranked over 36 months) with gap_type (hype-trap vs undervalued-utility), trend, confidence, and top_drivers. Call when the user asks about marketing efficiency, high-engagement low-conversion campaigns, consumer hype vs actual spending, or brand buzz outpacing sales, or when timing shifts between upper-funnel awareness and performance ad spend. Updates: monthly.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Optional: return a daily HISTORY series of the last N days (up to 5 years of real archived data) instead of the current snapshot. History requires Gold tier; without it, the current snapshot is returned. |