Demographic Affinity / Site-Selection
adw.adw_018Returns a 0-100 demographic-affinity score for retail site selection by US zip code (Census ACS income, age, and household-size data blended with proprietary spending-propensity weights; daily refresh, history to 1987) with score, trend, confidence, and top_drivers. Call when the user asks about where to open a store, zip-code site screening, or trade-area demographic fit, or when timing lease commitments, market entry, or new-store openings. Updates: daily.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Optional: return a daily HISTORY series of the last N days (up to 5 years of real archived data) instead of the current snapshot. History requires Gold tier; without it, the current snapshot is returned. |