Promo-Elasticity Gap
adw.adw_016Returns a 0-100 promo-elasticity gap score by retail category (realized promotional ROI versus the elasticity-implied maximum, computed daily from POS volume, discount depth, promo calendars, and competitor pricing) with score, trend, confidence, and top_drivers. Call when the user asks about promotion effectiveness, trade-spend ROI, discount depth, or price elasticity, or when timing trade-budget reallocation and promo-calendar decisions. Updates: daily.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Optional: return a daily HISTORY series of the last N days (up to 5 years of real archived data) instead of the current snapshot. History requires Gold tier; without it, the current snapshot is returned. |