agency_pricing_benchmarks
Published monthly retainer ranges for agency services (social media, SEO, paid ads, web, content, full-service). Give a service and the user's current retainer and client count to see whether they are underpriced and what the gap is worth per year. Use when the user asks what to charge or whether their prices are too low.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| clients | No | How many retainer clients they have, optional. | |
| service | No | Service: social = Social media management, seo = SEO, ppc = Paid ads / PPC, web = Web design & development, content = Content marketing, fullservice = Full-service / growth, other = Other / mixed. Omit to get every range. | |
| monthly_retainer | No | The user's current average monthly retainer in USD, optional. |