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Search ad signals

search_signals
Read-only

US ecommerce brands flagged on the latest day for a change in their Meta (Facebook/Instagram) ads: newly advertising, scaling, struggling or stopped, with store platform, live ad count and other ad channels. Defaults to new and scaling brands in every niche the caller's plan covers. Without signing in or on the free plan, brand names and domains are masked and only the niche filter applies; each masked row has a ref that reveal_brand unmasks with one of the free plan's monthly reveals. On paid plans each brand returned counts toward the account's monthly export rows (the same brand again that month is free).

Input Schema

NameRequiredDescriptionDefault
qNoBrand name or domain contains this text. Paid plans only.
limitNoRows to return, default 25. Masked results return at most 50.
nicheNoOne niche; all of the caller's niches when left out. An account that hasn't picked a niche yet must pass one, and it becomes the account's niche.
pixelNoAlso advertises on this channel (tracking pixel on the store). Paid plans only.
offsetNoRows to skip, for paging.
signalNoOne signal type; newly_advertising and scaling when left out. Paid plans only.
min_adsNoAt least this many live ads. Paid plans only.
platformNoStore platform. Paid plans only.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / niche / enum
      Previous value: -[
      -  "auto_aftermarket",
      -  "supplements",
      -  "skincare",
      -  "pet",
      -  "home_kitchen"
      -]New value: +[
      +  "auto_aftermarket",
      +  "supplements",
      +  "skincare",
      +  "pet",
      +  "home_kitchen",
      +  "apparel",
      +  "jewelry_accessories",
      +  "makeup",
      +  "hair_care"
      +]
  2. Changed1 schema field changed
    • changedInput schema / properties / niche / description
      Previous value: -"One niche; all of the caller's niches when left out."New value: +"One niche; all of the caller's niches when left out. An account that hasn't picked a niche yet must pass one, and it becomes the account's niche."
  3. First observed

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only assert readOnlyHint and openWorldHint; the description goes far beyond by disclosing row masking, that only the niche filter applies to masked results, the per-row ref/reveal mechanic tied to monthly free reveals, and that paid-plan results consume monthly export rows (repeat brands free). These are exactly the quota and data-visibility facts an agent cannot infer from structured fields.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Purpose and signal types are front-loaded, then plan/quota mechanics follow in order of decision relevance. It is dense—four long clauses covering masking, reveals, and export accounting—but nearly every clause carries decision-relevant information, with only minor redundancy in restating plan-gating already in the schema.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For an 8-parameter, no-output-schema search tool, the description supplies the query defaults, the plan-gated filter boundaries, the masking/reveal path, and the cost model. An agent has everything needed to decide whether to call it, what it will receive, and what it costs.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and already marks most filters as paid-plans-only, so the baseline is 3. The description adds value by stating the default signal behavior and that all of the caller's niches apply when omitted, plus the masked-result limit context implied by the limit field, though it does not elaborate on offset/paging semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource (search US ecommerce brands flagged for Meta ad signal changes) and enumerates the four signal types plus the returned fields. It also distinguishes itself from the sibling reveal_brand by explaining that masked rows carry a ref for unmasking, so an agent can tell the two apart without opening either schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explains the default signal selection (new + scaling across the caller's niches), the masking condition when unauthenticated or on the free plan, and routes to reveal_brand for unmasking. It doesn't explicitly contrast with check_store or lookup_brand, so it falls short of naming when-not-to-use this tool, but the operative conditions are clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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