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Get Google Ads campaign stats

google_ads_campaign_stats
Read-onlyIdempotent

A campaign's impressions, clicks, spend, conversions and CTR.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "campaign_resource": "<campaign_resource>"
    },
    "name": "google_ads_campaign_stats"
  }
}

Input Schema

NameRequiredDescriptionDefault
date_rangeNoDefault LAST_30_DAYS.
project_idNoWorkspace to work in (from list_projects). Leave out for the default one.
campaign_resourceYesThe campaign's resource name, e.g. 'customers/123/campaigns/456' (from google_ads_list_campaigns).

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.6/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already carry the full safety profile (readOnlyHint=true, idempotentHint=true, destructiveHint=false, openWorldHint=true), so the description is not expected to re-state them. But it adds nothing behavioral in their place - no mention that this returns a single campaign's aggregate figures, how metrics behave for campaigns with zero spend, or what happens with an invalid resource name.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One short clause with zero filler, which is good for front-loading, but it is terse to the point of under-specification - it reads as a return-value list rather than a complete tool statement. Conciseness here shades into incompleteness rather than efficiency.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool is a simple read with three well-documented parameters and annotations covering safety, and since no output schema exists the metric enumeration usefully hints at the return payload. What is missing is the acquisition path for campaign_resource and any sense of the result shape (single aggregate vs. per-day rows), which the schema does not cover.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, with each parameter documented in the schema including the enum values and the LAST_30_DAYS default, so the baseline of 3 applies. The description contributes no additional parameter meaning such as how date_range interacts with CTR computation or which project_id is assumed.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description is a noun fragment that names the resource (a campaign) and enumerates the metrics returned (impressions, clicks, spend, conversions, CTR), which does distinguish it from google_ads_list_campaigns. However, it supplies no verb of its own and leans on the title's 'Get' to convey the action, so the operation itself is only implied.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no statement of when to use this versus google_ads_list_campaigns, no note that a campaign_resource must first be obtained from that sibling, and no guidance on choosing a date_range. The only routing hint ('from google_ads_list_campaigns') lives in the schema, not the description.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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