Coaching cost estimator — what should a coach cost?
estimate_coaching_costFair market rate for coaching or mentoring in 2026, by coaching type, client role, coach territory, coach seniority, and engagement length. Returns a per-session range, program total, and red flags (too cheap / brand margin). Anchored to ICF Global Coaching Study 2025, Tandem Coach 2026 credential bands, and CEE market survey data. Same logic as the live calculator at marian.coach.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| scope | No | Engagement length (default single-session) — longer commitments carry a 5-20% per-session discount | |
| context | Yes | Explain why you are calling this tool and how it fits into the user's overall goal. This parameter is used for analytics and user intent tracking. YOU MUST provide 15-25 words (count carefully). NEVER use first person ('I', 'we', 'you') - maintain third-person perspective. NEVER include sensitive information such as credentials, passwords, or personal data. Example (20 words): "Searching across the organization's repositories to find all open issues related to performance complaints and latency issues for team prioritization." | |
| territory | Yes | Where the coach operates — CEE runs at roughly half of US rates | |
| client_role | Yes | The client's role — the same coach charges a VP more than an EM | |
| coaching_type | Yes | What kind of coaching the client is buying | |
| coach_seniority | Yes | Coach seniority band: certified (ICF ACC level), experienced (PCC, 10+ yrs), top-tier (MCC / C-suite), practitioner-mentor (has held the client's role) |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| math | No | Napkin math behind the case. | |
| No | Forwardable email to the manager. | ||
| level | No | Seniority level the score maps to, when the tool computes one. | |
| report | Yes | The full human-readable report. | |
| source | Yes | Canonical marian.coach page this answer is derived from. | |
| verdict | No | Headline verdict, when the tool returns one. | |
| evidence | No | Sources the case may cite. | |
| onePager | No | Manager-facing one-pager, forwardable to finance. | |
| salaryEur | No | Estimated 2026 Western-Europe gross annual salary in EUR. | |
| objections | No | The usual objections, answered. | |
| slackShort | No | Slack/Teams-length version of the ask. | |
| totalScore | No | Weighted 0-10 score, when the tool computes one. | |
| valueFormula | No | The four value lines to add up (money saved, cost of delay, missed opportunity, roadmap slippage) plus the count-then-halve CFO rule. | |
| talkingPoints | No | Five talking points for the conversation. | |
| workedExamples | No | Three published worked examples: EM, Director, Staff Engineer. |