App Store A/B tests
app_experimentList the app's product page tests, or set one up as a draft: up to 3 treatments, each a set of new captioned screenshots, against the current product page, for a share of visitors (trafficProportion, percent). Apple tests the icon, screenshots and previews only, not text, for up to 90 days. The founder starts it from the results app (or App Store Connect); never say it is running before they do. Growth. Free.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | No | ||
| appId | No | ||
| action | No | list | |
| locale | No | Default en-US | |
| treatments | No | ||
| trafficProportion | No | Percent of product page visitors in the test; default 50 |