Draft an in-app event
app_event_createAn in-app event as a draft in App Store Connect: a card in search results and on the product page for something time-bound in the app (a challenge, a new season, a big update). Text per language: name (30), short description (50), long description (120). It lasts at most 31 days and shows from up to 14 days before. Its card and page images are added by the founder in App Store Connect, who then submits it. Growth. Free.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| appId | No | ||
| badge | Yes | ||
| purpose | Yes | ||
| deepLink | No | Where the event opens in the app | |
| eventEnd | Yes | ||
| eventStart | Yes | ||
| territories | No | Apple's three-letter territory codes (USA, BRA); left out, Apple's default | |
| publishStart | Yes | ISO date the card starts showing | |
| localizations | Yes | ||
| primaryLocale | Yes | ||
| referenceName | Yes | Internal name |