Net and gross revenue retention
net_revenue_retentionNet revenue retention (NRR) and gross revenue retention (GRR) for a cohort of existing customers over a period, usually 12 months: (starting revenue + expansion - contraction - churn) / starting revenue. Above 100% NRR means existing customers grow on their own. Exclude revenue from new customers. Guide: https://raziel.co/learn/evaluating-startup-traction-metrics
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| churned_usd | No | Revenue lost from customers in that cohort who left. | |
| expansion_usd | No | Upsell and expansion revenue from that cohort. | |
| contraction_usd | No | Downgrades from that cohort. | |
| starting_mrr_usd | Yes | Recurring revenue from the cohort at the start of the period (MRR or ARR, use the same basis throughout). |