CAC payback period
cac_paybackMonths of gross profit needed to earn back the cost of acquiring a customer: CAC / (monthly revenue per account x gross margin). Give cac_usd directly, or sales_marketing_spend_usd and new_customers for the same period. Many SaaS investors look for roughly 12 to 18 months or less, shorter for SMB. Use ltv_cac to also see lifetime value. Guide: https://raziel.co/learn/unit-economics-early-stage-startups
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac_usd | No | Cost to acquire one customer. Optional if spend and new customers are given. | |
| new_customers | No | New customers won in the same period. | |
| arpa_monthly_usd | Yes | Average revenue per account per month. | |
| gross_margin_pct | Yes | Gross margin in percent (80 = 80%). | |
| sales_marketing_spend_usd | No | Sales and marketing spend in the period (used with new_customers when cac_usd is not given). |