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Rahul D Sarker: Marketing & RevOps Tools

Trust Badge ROI Estimator

trust_badge_roi_estimator
Read-onlyIdempotent

Estimate the monthly and annual revenue lift from adding trust/security badges near a conversion point. See the full version at https://rahuldsarker.co/calculators/trust-badge-roi-estimator

Input Schema

NameRequiredDescriptionDefault
currencyNoISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
expectedLiftPctNoExpected relative lift from trust badges, as a percentage, defaults to 8 (typically 3-15%)
monthlyVisitorsYesMonthly visitors to the form/checkout
valuePerConversionYesValue per conversion
currentConversionRatePctYesCurrent conversion rate, as a percentage

Output Schema

NameRequiredDescriptionDefault
urlYes
kindYes
toolYesThe calculator tool that produced this result
notesYes
titleYes
inputsYes
compactYes
metricsYesEvery "Label: value" line of the result; value is the first number on the line
currencyYes
benchmarksYesRule-of-thumb verdicts for the headline numbers
bookingUrlYes
calculatorYesSlug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changed
    • addedInput schema / properties / currency
      Added value: +{
      +  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
      +  "pattern": "^[A-Za-z]{3}$",
      +  "type": "string"
      +}
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "$schema": "https://json-schema.org/draft/2020-12/schema",
      +  "additionalProperties": false,
      +  "properties": {
      +    "benchmarks": {
      +      "description": "Rule-of-thumb verdicts for the headline numbers",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "band": {
      +            "type": "string"
      +          },
      +          "display": {
      +            "type": "string"
      +          },
      +          "metric": {
      +            "type": "string"
      +          },
      +          "name": {
      +            "type": "string"
      +          },
      +          "read": {
      +            "type": "string"
      +          },
      +          "segment": {
      +            "type": [
      +              "string",
      +              "null"
      +            ]
      +          },
      +          "source": {
      +            "type": "string"
      +          },
      +          "target": {
      +            "type": "string"
      +          },
      +          "tone": {
      +            "enum": [
      +              "good",
      +              "ok",
      +              "warn",
      +              "bad"
      +            ],
      +            "type": "string"
      +          },
      +          "value": {
      +            "type": "number"
      +          }
      +        },
      +        "required": [
      +          "metric",
      +          "name",
      +          "value",
      +          "display",
      +          "band",
      +          "tone",
      +          "read",
      +          "target",
      +          "segment",
      +          "source"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "bookingUrl": {
      +      "type": "string"
      +    },
      +    "calculator": {
      +      "description": "Slug of the interactive calculator on rahuldsarker.co",
      +      "type": "string"
      +    },
      +    "compact": {
      +      "type": "boolean"
      +    },
      +    "currency": {
      +      "type": [
      +        "string",
      +        "null"
      +      ]
      +    },
      +    "inputs": {
      +      "additionalProperties": {},
      +      "propertyNames": {
      +        "type": "string"
      +      },
      +      "type": "object"
      +    },
      +    "kind": {
      +      "const": "calculator",
      +      "type": "string"
      +    },
      +    "metrics": {
      +      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "display": {
      +            "type": "string"
      +          },
      +          "label": {
      +            "type": "string"
      +          },
      +          "unit": {
      +            "anyOf": [
      +              {
      +                "enum": [
      +                  "currency",
      +                  "x",
      +                  "%",
      +                  "months"
      +                ],
      +                "type": "string"
      +              },
      +              {
      +                "type": "null"
      +              }
      +            ]
      +          },
      +          "value": {
      +            "type": [
      +              "number",
      +              "null"
      +            ]
      +          }
      +        },
      +        "required": [
      +          "label",
      +          "value",
      +          "unit",
      +          "display"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "notes": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "title": {
      +      "type": "string"
      +    },
      +    "tool": {
      +      "description": "The calculator tool that produced this result",
      +      "type": "string"
      +    },
      +    "url": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "kind",
      +    "tool",
      +    "title",
      +    "calculator",
      +    "url",
      +    "bookingUrl",
      +    "currency",
      +    "compact",
      +    "inputs",
      +    "metrics",
      +    "notes",
      +    "benchmarks"
      +  ],
      +  "type": "object"
      +}
  2. First observed

TDQS

A3.5/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, openWorldHint=false, and destructiveHint=false. The description adds no further behavioral context (e.g., assumptions, defaults, rate limits, auth needs) beyond restating the purpose.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, with the purpose front-loaded. The second sentence is a link to an external site, which does not help an agent select or invoke the tool, slightly reducing conciseness value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema and 100% schema coverage, return values and parameters are fully documented. The description states the purpose adequately, though it lacks guidance on when to choose this tool over related calculators among its siblings.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all parameters are fully documented in the schema. The description adds no additional parameter semantics, making the baseline 3 appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb ('Estimate') and resource ('monthly and annual revenue lift from adding trust/security badges near a conversion point'), clearly distinguishing it from other ROI calculators in the sibling list.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the usage scenario (adding trust/security badges near a conversion point) but provides no explicit when-to-use, prerequisites, or alternatives among the many sibling calculators.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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