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Rahul D Sarker: Marketing & RevOps Tools

Thank-You Page Revenue Maximizer

thank_you_page_revenue_maximizer
Read-onlyIdempotent

Estimate the extra revenue from adding a secondary action (referral, upsell, booking, or community) on a thank-you page, using typical take rates. See the full version at https://rahuldsarker.co/calculators/thank-you-page-revenue-maximizer

Input Schema

NameRequiredDescriptionDefault
actionYesSecondary action to add: referral ask (~8%), order-bump/upsell (~12%), book a call/demo (~18%), or join community/follow (~22%)
currencyNoISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
conversionsPerMonthYesConversions per month (thank-you page views)
takeRatePctOverrideNoCustom take rate override, as a percentage; if omitted, uses the typical rate for the chosen action
valuePerSecondaryActionYesValue per secondary action, e.g. avg. value of a referral, upsell, or booked call

Output Schema

NameRequiredDescriptionDefault
urlYes
kindYes
toolYesThe calculator tool that produced this result
notesYes
titleYes
inputsYes
compactYes
metricsYesEvery "Label: value" line of the result; value is the first number on the line
currencyYes
benchmarksYesRule-of-thumb verdicts for the headline numbers
bookingUrlYes
calculatorYesSlug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changed
    • addedInput schema / properties / currency
      Added value: +{
      +  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
      +  "pattern": "^[A-Za-z]{3}$",
      +  "type": "string"
      +}
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "$schema": "https://json-schema.org/draft/2020-12/schema",
      +  "additionalProperties": false,
      +  "properties": {
      +    "benchmarks": {
      +      "description": "Rule-of-thumb verdicts for the headline numbers",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "band": {
      +            "type": "string"
      +          },
      +          "display": {
      +            "type": "string"
      +          },
      +          "metric": {
      +            "type": "string"
      +          },
      +          "name": {
      +            "type": "string"
      +          },
      +          "read": {
      +            "type": "string"
      +          },
      +          "segment": {
      +            "type": [
      +              "string",
      +              "null"
      +            ]
      +          },
      +          "source": {
      +            "type": "string"
      +          },
      +          "target": {
      +            "type": "string"
      +          },
      +          "tone": {
      +            "enum": [
      +              "good",
      +              "ok",
      +              "warn",
      +              "bad"
      +            ],
      +            "type": "string"
      +          },
      +          "value": {
      +            "type": "number"
      +          }
      +        },
      +        "required": [
      +          "metric",
      +          "name",
      +          "value",
      +          "display",
      +          "band",
      +          "tone",
      +          "read",
      +          "target",
      +          "segment",
      +          "source"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "bookingUrl": {
      +      "type": "string"
      +    },
      +    "calculator": {
      +      "description": "Slug of the interactive calculator on rahuldsarker.co",
      +      "type": "string"
      +    },
      +    "compact": {
      +      "type": "boolean"
      +    },
      +    "currency": {
      +      "type": [
      +        "string",
      +        "null"
      +      ]
      +    },
      +    "inputs": {
      +      "additionalProperties": {},
      +      "propertyNames": {
      +        "type": "string"
      +      },
      +      "type": "object"
      +    },
      +    "kind": {
      +      "const": "calculator",
      +      "type": "string"
      +    },
      +    "metrics": {
      +      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
      +      "items": {
      +        "additionalProperties": false,
      +        "properties": {
      +          "display": {
      +            "type": "string"
      +          },
      +          "label": {
      +            "type": "string"
      +          },
      +          "unit": {
      +            "anyOf": [
      +              {
      +                "enum": [
      +                  "currency",
      +                  "x",
      +                  "%",
      +                  "months"
      +                ],
      +                "type": "string"
      +              },
      +              {
      +                "type": "null"
      +              }
      +            ]
      +          },
      +          "value": {
      +            "type": [
      +              "number",
      +              "null"
      +            ]
      +          }
      +        },
      +        "required": [
      +          "label",
      +          "value",
      +          "unit",
      +          "display"
      +        ],
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "notes": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "title": {
      +      "type": "string"
      +    },
      +    "tool": {
      +      "description": "The calculator tool that produced this result",
      +      "type": "string"
      +    },
      +    "url": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "kind",
      +    "tool",
      +    "title",
      +    "calculator",
      +    "url",
      +    "bookingUrl",
      +    "currency",
      +    "compact",
      +    "inputs",
      +    "metrics",
      +    "notes",
      +    "benchmarks"
      +  ],
      +  "type": "object"
      +}
  2. First observed

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, and destructiveHint=false, so the safety profile is covered. The description adds that results are based on 'typical take rates,' which lightly signals estimate quality, but says nothing about calculation assumptions, precision, or the override behavior beyond what the schema states.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the core purpose. The trailing marketing URL is mild filler but the definition stays short and readable.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, the return values need not be explained, and annotations cover the safety profile. For a straightforward calculator, the description-plus-schema is nearly sufficient; only the absence of when-to-use routing keeps it from full marks.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the enum values, currency format, and override semantics are already fully documented in the schema. The description only restates the four action types, adding no meaning beyond the structured fields. Baseline 3 is correct.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (Estimate) and resource (extra revenue from a secondary action on a thank-you page), and enumerates the action types. It is clear what the tool computes, but it does not differentiate itself from numerically adjacent siblings like micro_conversion_value_modeler or cross_sell_opportunity_estimator.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains what is computed but gives no when-to-use guidance, no prerequisites, and no explicit alternative among the many sibling calculators. Usage is only implied from the tool's subject matter.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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