Rahul D Sarker: Marketing & RevOps Tools

Seasonal Ad CPM Predictor

seasonal_ad_cpm_predictor

Read-onlyIdempotent

Project CPM and reach impact for a given season (back-to-school, Black Friday, Q4, January) from a baseline CPM. See the full version at https://rahuldsarker.co/calculators/seasonal-ad-cpm-predictor

Input Schema

Name	Required	Description
`season`	Yes	Season: normal (baseline), backToSchool (Aug-Sep), blackFriday (BFCM peak), q4 (Nov-Dec holiday), january (post-holiday reset)
`baseCpm`	Yes	Baseline CPM
`currency`	No	ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
`monthlyBudget`	Yes	Monthly budget

Output Schema

Name	Required	Description
`url`	Yes
`kind`	Yes
`tool`	Yes	The calculator tool that produced this result
`notes`	Yes
`title`	Yes
`inputs`	Yes
`compact`	Yes
`metrics`	Yes	Every "Label: value" line of the result; value is the first number on the line
`currency`	Yes
`benchmarks`	Yes	Rule-of-thumb verdicts for the headline numbers
`bookingUrl`	Yes
`calculator`	Yes	Slug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedSep 30, 2026

addedInput schema / properties / currency

Added value: +{
+  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
+  "pattern": "^[A-Za-z]{3}$",
+  "type": "string"
+}

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "$schema": "https://json-schema.org/draft/2020-12/schema",
+  "additionalProperties": false,
+  "properties": {
+    "benchmarks": {
+      "description": "Rule-of-thumb verdicts for the headline numbers",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "band": {
+            "type": "string"
+          },
+          "display": {
+            "type": "string"
+          },
+          "metric": {
+            "type": "string"
+          },
+          "name": {
+            "type": "string"
+          },
+          "read": {
+            "type": "string"
+          },
+          "segment": {
+            "type": [
+              "string",
+              "null"
+            ]
+          },
+          "source": {
+            "type": "string"
+          },
+          "target": {
+            "type": "string"
+          },
+          "tone": {
+            "enum": [
+              "good",
+              "ok",
+              "warn",
+              "bad"
+            ],
+            "type": "string"
+          },
+          "value": {
+            "type": "number"
+          }
+        },
+        "required": [
+          "metric",
+          "name",
+          "value",
+          "display",
+          "band",
+          "tone",
+          "read",
+          "target",
+          "segment",
+          "source"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "bookingUrl": {
+      "type": "string"
+    },
+    "calculator": {
+      "description": "Slug of the interactive calculator on rahuldsarker.co",
+      "type": "string"
+    },
+    "compact": {
+      "type": "boolean"
+    },
+    "currency": {
+      "type": [
+        "string",
+        "null"
+      ]
+    },
+    "inputs": {
+      "additionalProperties": {},
+      "propertyNames": {
+        "type": "string"
+      },
+      "type": "object"
+    },
+    "kind": {
+      "const": "calculator",
+      "type": "string"
+    },
+    "metrics": {
+      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "display": {
+            "type": "string"
+          },
+          "label": {
+            "type": "string"
+          },
+          "unit": {
+            "anyOf": [
+              {
+                "enum": [
+                  "currency",
+                  "x",
+                  "%",
+                  "months"
+                ],
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "value": {
+            "type": [
+              "number",
+              "null"
+            ]
+          }
+        },
+        "required": [
+          "label",
+          "value",
+          "unit",
+          "display"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "notes": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "title": {
+      "type": "string"
+    },
+    "tool": {
+      "description": "The calculator tool that produced this result",
+      "type": "string"
+    },
+    "url": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "kind",
+    "tool",
+    "title",
+    "calculator",
+    "url",
+    "bookingUrl",
+    "currency",
+    "compact",
+    "inputs",
+    "metrics",
+    "notes",
+    "benchmarks"
+  ],
+  "type": "object"
+}

First observedSep 29, 2026

TDQS

B3.2/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false and openWorldHint=false, so the safety profile is fully covered without the description. The description adds only that outputs are projections derived from a baseline CPM; it says nothing extra about output shape or limits, so a baseline 3 is apt.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The first sentence is tight and front-loads the purpose and inputs. The second sentence is a promotional link to an external calculator, which does not help an agent invoke the tool, so it slightly dilutes an otherwise efficient definition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present and annotations covering the safety profile, the description needn't explain return values. The purpose, inputs and season scope are covered well enough to invoke the tool correctly; only routing vs siblings is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and the enum for season is documented inline with season meanings, so the schema carries the parameter burden. The description's parenthetical list of seasons ("back-to-school, Black Friday, Q4, January") duplicates the schema rather than adding semantics, warranting the baseline 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb ("Project") and resources ("CPM and reach impact") with scope ("for a given season ... from a baseline CPM"), so an agent knows exactly what it computes. It does not, however, distinguish itself from adjacent forecasting siblings like ad_creative_fatigue_forecaster or channel_saturation_estimator.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit when-to-use, when-not-to-use, or alternative-tool guidance. Only the implicit framing "from a baseline CPM" hints at the scenario, leaving the agent to guess when this beats sibling forecasting tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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