RTO-Adjusted ROAS Calculator (India COD)
rto_adjusted_roas_calculatorWork out ROAS after Return-to-Origin (RTO) on cash-on-delivery orders: delivered revenue, RTO cost, RTO-adjusted ROAS and effective cost per delivered order. See the full version at https://rahuldsarker.co/calculators/rto-adjusted-roas-calculator
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| aov | Yes | Average order value | |
| spend | Yes | Ad spend for the period | |
| orders | Yes | Orders placed from that spend | |
| currency | No | ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers. | |
| codRtoPct | Yes | RTO rate on COD orders, as a percentage | |
| codSharePct | Yes | Share of orders paid cash on delivery, as a percentage | |
| prepaidRtoPct | Yes | RTO rate on prepaid orders, as a percentage | |
| shippingPerRto | Yes | Forward plus reverse shipping cost per RTO order |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| url | Yes | ||
| kind | Yes | ||
| tool | Yes | The calculator tool that produced this result | |
| notes | Yes | ||
| title | Yes | ||
| inputs | Yes | ||
| compact | Yes | ||
| metrics | Yes | Every "Label: value" line of the result; value is the first number on the line | |
| currency | Yes | ||
| benchmarks | Yes | Rule-of-thumb verdicts for the headline numbers | |
| bookingUrl | Yes | ||
| calculator | Yes | Slug of the interactive calculator on rahuldsarker.co |