ROAS to MER Converter
roas_to_mer_converterCompare a platform-reported ROAS against your true blended Marketing Efficiency Ratio (MER) to see how much pixels over-claim. See the full version at https://rahuldsarker.co/calculators/roas-to-mer-converter
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| totalSpend | Yes | Total marketing spend across all channels | |
| platformRoas | Yes | Blended ROAS as reported by the ad platform(s) | |
| totalRevenue | Yes | Total revenue from all sources (backend/store, not the ad platform) |