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Rahul D Sarker: Marketing & RevOps Tools

PPC Click Volume Predictor

ppc_click_volume_predictor
Read-onlyIdempotent

Predict monthly clicks, conversions, and effective CPA from budget, CPC, and conversion rate, and check whether volume clears the ~50 weekly conversions platforms need to exit learning. See the full version at https://rahuldsarker.co/calculators/ppc-click-volume-predictor

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
cpcYesAverage cost per click
budgetYesMonthly budget
convRatePctYesClick-to-conversion rate, as a percentage

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.8/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare the tool is read-only, idempotent, non-destructive, and closed-world, so safety behavior is covered. The description adds useful domain context by naming the predicted output metrics and the learning-phase conversion threshold. It does not detail return format or limitations, but it goes beyond the annotations in a meaningful way.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The main sentence is front-loaded and efficiently communicates the tool's outputs and learning threshold in one pass. The trailing external URL is not needed for tool invocation and slightly dilutes conciseness, but the core description remains compact.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description adequately explains what the tool returns: monthly clicks, conversions, effective CPA, and a learning-phase volume check. All three required parameters are covered by the schema, and annotations cover the safety profile. Nothing essential for calling the tool correctly appears to be missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and the three parameters are already documented as budget, CPC, and conversion rate percentage. The description restates those inputs in prose but adds no format, unit, or constraint details beyond the schema. A baseline 3 is appropriate when the schema carries parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: predict monthly clicks, conversions, and effective CPA from budget, CPC, and conversion rate. It also adds the learning-phase volume check, making the purpose clear. However, it does not explicitly differentiate itself from sibling calculators such as cpl_cpa_calculator or roas_calculator.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for PPC volume forecasting and learning-phase eligibility checks by naming the required inputs and the ~50 weekly conversions threshold. It does not state when to prefer this tool over alternatives or provide exclusions. The guidance is therefore implied rather than explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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