Performance Marketing Margin Protector
performance_marketing_margin_protectorCalculate the break-even and maximum CPA that protect a target profit margin, and check current CPA against that ceiling. See the full version at https://rahuldsarker.co/calculators/performance-marketing-margin-protector
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| aov | Yes | Average order / contract value | |
| currentCpa | Yes | Current CPA | |
| grossMarginPct | Yes | Gross margin, as a percentage | |
| targetProfitPct | Yes | Target profit margin to keep after ad cost, as a percentage |