Rahul D Sarker: Marketing & RevOps Tools

Marketing Budget Calculator

marketing_budget

Read-onlyIdempotent

Size an annual and monthly marketing budget as a percentage of revenue, based on a growth posture (maintain, grow, or aggressive) or a custom override. See the full version at https://rahuldsarker.co/calculators/marketing-budget

Input Schema

Name	Required	Description
`posture`	No	Growth posture benchmark: 'maintain' (~6% of revenue, hold position), 'grow' (~11%, take share), or 'aggressive' (~18%, capture the market). Defaults to 'grow'.
`currency`	No	ISO 4217 code for money in the result, e.g. "USD", "INR", "EUR", "GBP". Omit to show plain numbers.
`customPct`	No	Custom percentage of revenue, overrides the posture benchmark when set
`annualRevenue`	Yes	Annual revenue

Output Schema

Name	Required	Description
`url`	Yes
`kind`	Yes
`tool`	Yes	The calculator tool that produced this result
`notes`	Yes
`title`	Yes
`inputs`	Yes
`compact`	Yes
`metrics`	Yes	Every "Label: value" line of the result; value is the first number on the line
`currency`	Yes
`benchmarks`	Yes	Rule-of-thumb verdicts for the headline numbers
`bookingUrl`	Yes
`calculator`	Yes	Slug of the interactive calculator on rahuldsarker.co

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedSep 30, 2026

addedInput schema / properties / currency

Added value: +{
+  "description": "ISO 4217 code for money in the result, e.g. \"USD\", \"INR\", \"EUR\", \"GBP\". Omit to show plain numbers.",
+  "pattern": "^[A-Za-z]{3}$",
+  "type": "string"
+}

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "$schema": "https://json-schema.org/draft/2020-12/schema",
+  "additionalProperties": false,
+  "properties": {
+    "benchmarks": {
+      "description": "Rule-of-thumb verdicts for the headline numbers",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "band": {
+            "type": "string"
+          },
+          "display": {
+            "type": "string"
+          },
+          "metric": {
+            "type": "string"
+          },
+          "name": {
+            "type": "string"
+          },
+          "read": {
+            "type": "string"
+          },
+          "segment": {
+            "type": [
+              "string",
+              "null"
+            ]
+          },
+          "source": {
+            "type": "string"
+          },
+          "target": {
+            "type": "string"
+          },
+          "tone": {
+            "enum": [
+              "good",
+              "ok",
+              "warn",
+              "bad"
+            ],
+            "type": "string"
+          },
+          "value": {
+            "type": "number"
+          }
+        },
+        "required": [
+          "metric",
+          "name",
+          "value",
+          "display",
+          "band",
+          "tone",
+          "read",
+          "target",
+          "segment",
+          "source"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "bookingUrl": {
+      "type": "string"
+    },
+    "calculator": {
+      "description": "Slug of the interactive calculator on rahuldsarker.co",
+      "type": "string"
+    },
+    "compact": {
+      "type": "boolean"
+    },
+    "currency": {
+      "type": [
+        "string",
+        "null"
+      ]
+    },
+    "inputs": {
+      "additionalProperties": {},
+      "propertyNames": {
+        "type": "string"
+      },
+      "type": "object"
+    },
+    "kind": {
+      "const": "calculator",
+      "type": "string"
+    },
+    "metrics": {
+      "description": "Every \"Label: value\" line of the result; value is the first number on the line",
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "display": {
+            "type": "string"
+          },
+          "label": {
+            "type": "string"
+          },
+          "unit": {
+            "anyOf": [
+              {
+                "enum": [
+                  "currency",
+                  "x",
+                  "%",
+                  "months"
+                ],
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ]
+          },
+          "value": {
+            "type": [
+              "number",
+              "null"
+            ]
+          }
+        },
+        "required": [
+          "label",
+          "value",
+          "unit",
+          "display"
+        ],
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "notes": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "title": {
+      "type": "string"
+    },
+    "tool": {
+      "description": "The calculator tool that produced this result",
+      "type": "string"
+    },
+    "url": {
+      "type": "string"
+    }
+  },
+  "required": [
+    "kind",
+    "tool",
+    "title",
+    "calculator",
+    "url",
+    "bookingUrl",
+    "currency",
+    "compact",
+    "inputs",
+    "metrics",
+    "notes",
+    "benchmarks"
+  ],
+  "type": "object"
+}

First observedSep 29, 2026

TDQS

A3.6/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, destructiveHint=false, and openWorldHint=false, covering the safety profile. The description adds no behavioral context beyond what those annotations provide, but it also does not contradict them.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The core purpose is front-loaded in a single efficient sentence. The trailing 'See the full version' link is extra and does not help an agent invoke the tool, but it is brief and does not obscure the main point.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With a fully described input schema, an output schema, and annotations covering the safety profile, the description contains everything an agent needs to call a read-only calculator correctly. Return values need not be explained.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the week-typed schema already documents posture, currency, customPct, and annualRevenue in detail. The description mentions posture and custom override but adds no syntax, defaults, or constraints beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb ('Size') and resource ('annual and monthly marketing budget as a percentage of revenue'), with the key posture/custom-override logic. The scope is clear enough to distinguish it from sibling budget allocation and ad spend tools, even though no sibling is named.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides no explicit when-to-use guidance or alternatives. The posture/custom override mention is parameter behavior, not tool-selection advice, so an agent must infer when this calculator is appropriate relative to the many sibling budget tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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