LTV : CAC Ratio Calculator
ltv_cac_calculatorCalculate customer LTV, CAC, the LTV:CAC ratio, and CAC payback period. See the full version at https://rahuldsarker.co/calculators/cac-ltv
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| monthlyArpa | Yes | Average monthly revenue per account (ARPA) | |
| newCustomers | Yes | New customers acquired in that same period | |
| grossMarginPct | Yes | Gross margin, as a percentage | |
| monthlyChurnPct | Yes | Monthly customer churn rate, as a percentage | |
| salesAndMarketingSpend | Yes | Total sales and marketing spend for the period |